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Management > INFORMATIQUE
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Les Intelligences Artificielles Au Prisme de la Justice Sociale / Karine GENTELET / [Québec] : PRESSES DE L'UNIVERSITÉ DE LAVAL (2024)
Titre : Les Intelligences Artificielles Au Prisme de la Justice Sociale Titre original : Considering Artificial Intelligence Through the Lens of Social Justice Type de document : e-book Auteurs : Karine GENTELET, Directeur de la recherche Editeur : [Québec] : PRESSES DE L'UNIVERSITÉ DE LAVAL Année de publication : 2024 Importance : 378 p. ISBN/ISSN/EAN : 978-2-7663-0185-0 Langues : Français (fre) Mots-clés : Management
INTELLIGENCE ARTIFICIELLE ; SOCIOLOGIERésumé : Cet ouvrage vient clôturer deux années de réflexion intensive sur les enjeux à l'intersection entre la justice sociale et les technologies d'IA. Une compréhension de ces impacts sociétaux dépasse alors l'aspect technique pour se concentrer principalement sur le fait social. Nombre d'accès : 1 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581889 Advantages and Disadvantages of Blockchain in the Application of Central Bank digital currency / Runjia HU / 2023
Titre : Advantages and Disadvantages of Blockchain in the Application of Central Bank digital currency Type de document : Mémoire Auteurs : Runjia HU, Auteur Année de publication : 2023 Importance : 36 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CHAINE DE BLOC ; MONNAIE ELECTRONIQUE ; TECHNOLOGIE FINANCIERERésumé : With the rise of digital currency and the development of blockchain technology, more and more countries have begun to research and develop central bank digital currency. As a new type of digital currency, CBDC has many advantages, such as improving payment efficiency, reducing payment costs, and promoting financial inclusion. At the same time, CBDC can also improve the flexibility of monetary policy and promote the application of anti-money laundering and anti-terrorist financing. However, CBDC also has some disadvantages, such as technical risks, security risks, privacy protection, competition issues, etc. This article will explore the advantages and disadvantages of a CBDC based on blockchain technology and examine whether the issuance of a CBDC will have an impact on fintech companies. Programme : MSc Financial Markets & Technologies Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581670 Android Medical Apps : Analysis of the Health App Landscape / Antoine AMOROSO / 2023
Titre : Android Medical Apps : Analysis of the Health App Landscape Type de document : Mémoire Auteurs : Antoine AMOROSO, Auteur Année de publication : 2023 Importance : 32 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
DROIT DE LA SANTE ; INFORMATIQUE ; MEDECINERésumé : In today’s digital age, one cannot overlook the growing popularity of medical mobile applications specifically designed for Android users. Offering easy-to-use interfaces with access to relevant health information faster than ever before via smartphones or tablets - these innovations have created an opportunity to promote primary prevention by educating patients and improving self-management; however concerns over their impact upon overall healthcare quality remains disputed. This thorough literature review provides insight into key
patterns within the market for such applications whilst also analyzing both benefits as well as limitations present. An analysis of the medical category of 200 apps will be conducted to identify significant trends and map out challenges and opportunities prevalent in this fast- paced expanding market. It addresses key trends, challenges, and opportunities in this growing field, examining existing research, acceptability and adoption of medical apps, the role of personalization and interaction, and the quality and evaluation of these apps. The study will also focus on analyzing 200 apps in the medical category to identify key trends and map out the challenges and opportunities in this rapidly growing market.Programme : MSc International Project Development Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581904 Artificial intelligence and the Advertising Industry / Hadrien BERNARD / 2023
Titre : Artificial intelligence and the Advertising Industry Type de document : Mémoire Auteurs : Hadrien BERNARD, Auteur Année de publication : 2023 Importance : 33 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; INTELLIGENCE ARTIFICIELLE ; MARKETING STRATEGIQUERésumé : This research delves deeply into the impact of Artificial Intelligence (AI) on shaping consumer perceptions and shaping brand reputation in the advertising industry. The approach used combines quantitative research methods bringing together in depth personal interviews with a broader survey of the general population to gather a wide range of perspectives, experiences and insights from everyday consumers and industry experts.
We conducted interviews with seven individuals from diverse backgrounds, which uncovered valuable insights into how AI influences consumer perceptions and its connection to brand reputation in the realm of AI driven advertising. Several key themes emerged, including personalization, transparency, trustworthiness and ethical considerations as factors influencing consumer attitudes towards the use of AI in advertising.Programme : MSc Global Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581702 Determinants of E-customer satisfaction in the process of planning a trip: A comparison between online travel agencies and travel apps service suppliers / Allison MONAR / 2023
Titre : Determinants of E-customer satisfaction in the process of planning a trip: A comparison between online travel agencies and travel apps service suppliers Type de document : Mémoire Auteurs : Allison MONAR, Auteur Année de publication : 2023 Importance : 27 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
TOURISME SECTEUR ; SATISFACTION ; APPLICATION MOBILERésumé : In recent years, the internet has transformed into a thriving marketplace for many industries, including the hospitality sector. Even online travel agencies, such as Booking, Expedia, and Trivago, have emerged as dominant players, offering a range of services to simplify the travel booking process for consumers. Additionally, technological advances, particularly smartphones and tablets, have led to the proliferation of travel apps with innovative features, providing users with a user-friendly and
interactive experience.Programme : MSc Marketing French Excellence Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581942 Digital Habitus / Alberto ROMELE / Routledge (2023)PermalinkDo blockchain technologies improve public action ? / Jean GUILLEMIN / 2023PermalinkFrom product to platform: a future development direction of AI companies - A case study of ChatGPT / Jingyi YANG / 2023PermalinkHow AI can be used to improve sustainable practices in the fashion industry ? / Lucie DOUDOUX / 2023PermalinkHow could Blockchain revolutionize and benefit the luxury sector ? / Chloé MONTAIGNE / 2023PermalinkHow does one explain the value of an NFT ? / LY, GILLES / 2023PermalinkHow to make GDPR a selling argument for service and information technology companies? / Marine DENIS / 2023PermalinkQuel rôle pour l'intelligence artificielle demain dans la domotique : marginal ou essentiel ? / Coline DELERIS / 2023PermalinkPermalinkThe ecological impact of NFTs in the art market: analysis of environmental issues and solutions for a more sustainable use. / Clémentine MAY / 2023Permalink
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