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Author Melissa A. SCHILLING |
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ISE EBook for Strategic Management of Technological Innovation / Melissa A. SCHILLING / MCGRAW-HILL HIGHER EDUCATION (2022)
Title : ISE EBook for Strategic Management of Technological Innovation Material Type: E-book Authors: Melissa A. SCHILLING Edition statement: 7th ed. Publisher: MCGRAW-HILL HIGHER EDUCATION Publication Date: 2022 Pagination: 462 p. ISBN (or other code): 978-1-265-65765-9 Languages : English (eng) Keywords: Management
INNOVATION ; STRATEGYAbstract: Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students. Nombre d'accès : 1 Link for e-copy: http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Record link: https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=553713 Strategic Management of Technological Innovation / Melissa A. SCHILLING / MCGRAW-HILL HIGHER EDUCATION (2019)
Title : Strategic Management of Technological Innovation Material Type: E-book Authors: Melissa A. SCHILLING Edition statement: 6th ed. Publisher: MCGRAW-HILL HIGHER EDUCATION Publication Date: 2019 Pagination: 369 p. (400 crédits) ISBN (or other code): 978-1-260-56979-7 Languages : English (eng) Keywords: Management
TECHNOLOGICAL INNOVATION ; STRATEGYClass number: 151.48 INNOVATION TECHNOLOGIQUE Abstract: Melissa Schillings Strategic Management of Technological Innovation is the #1 innovatoin strategy text in the world. It approaches the subject of innovation management as a strategic process and is organized to mirror the strategic management process used in most strategy textbooks progressing from assessing the competitive dynamics of a situation to strategy formulation to strategy implementation. While the book emphasizes practical applications and examples it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students. Nombre d'accès : 1 Link for e-copy: http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Record link: https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=497675 Strategic Management of Technological Innovation / Melissa A. SCHILLING / MCGRAW-HILL HIGHER EDUCATION (2019)
Title : Strategic Management of Technological Innovation Material Type: Book Authors: Melissa A. SCHILLING Edition statement: 6th ed. Publisher: MCGRAW-HILL HIGHER EDUCATION Publication Date: 2019 Pagination: 363 p. ISBN (or other code): 978-1-260-56579-9 Languages : English (eng) Keywords: Management
TECHNOLOGICAL INNOVATION ; STRATEGYClass number: 151.48 INNOVATION TECHNOLOGIQUE Abstract: Melissa Schillings Strategic Management of Technological Innovation is the #1 innovatoin strategy text in the world. It approaches the subject of innovation management as a strategic process and is organized to mirror the strategic management process used in most strategy textbooks progressing from assessing the competitive dynamics of a situation to strategy formulation to strategy implementation. While the book emphasizes practical applications and examples it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students. Record link: https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=486330 Other formatCopies (1)
Barcode Call number Media type Location Section Status J5865 151.48 SCH Livre Library Campus de Rouen Salle de lecture Available Quirky / Melissa A. SCHILLING / PUBLIC AFFAIRS (2018)
Title : Quirky : The remarkable story of the traits, foibles, and genius of breakthrough innovators who changed the world Material Type: Book Authors: Melissa A. SCHILLING Publisher: PUBLIC AFFAIRS Publication Date: 2018 Pagination: 316 p. ISBN (or other code): 978-1-5417-6239-8 Languages : English (eng) Keywords: Management
INNOVATION ; LIFE EXPERIENCEClass number: 151.57 INNOVATION Abstract: What really distinguishes the people who literally change the world--those creative geniuses who give us one breakthrough after another? What differentiates Marie Curie or Elon Musk from the merely creative, the many one-hit wonders among us? Melissa Schilling, one of the world's leading experts on innovation, invites us into the lives of eight people--Albert Einstein, Benjamin Franklin, Elon Musk, Dean Kamen, Nikola Tesla, Marie Curie, Thomas Edison, and Steve Jobs--to identify the traits and experiences that drove them to make spectacular breakthroughs, over and over again. While all innovators possess incredible intellect, intellect alone, she shows, does not create a breakthrough innovator. It was their personal, social, and emotional quirkiness that enabled true genius to break through--not just once but again and again. Nearly all of the innovators, for example, exhibited high levels of social detachment that enabled them to break with norms, an almost maniacal faith in their ability to overcome obstacles, and a passionate idealism that pushed them to work with intensity even in the face of criticism or failure. While these individual traits would be unlikely to work in isolation--being unconventional without having high levels of confidence, effort, and goal directedness might, for example, result in rebellious behavior that does not lead to meaningful outcomes--together they can fuel both the ability and drive to pursue what others deem impossible. Schilling shares the science behind the convergence of traits that increases the likelihood of success. And, as Schilling also reveals, there is much to learn about nurturing breakthrough innovation in our own lives--in, for example, the way we run organizations, manage people, and even how we raise our children. Contents note: Index Record link: https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=232016 Copies (1)
Barcode Call number Media type Location Section Status J4786 151.57 SCH Livre Library Campus de Rouen Salle de lecture Available Strategic management of technological innovation / Melissa A. SCHILLING / New York : MCGRAW-HILL (2010)
Title : Strategic management of technological innovation Material Type: Book Authors: Melissa A. SCHILLING Edition statement: 3rd ed. Publisher: New York : MCGRAW-HILL Publication Date: 2010 Pagination: 318 p. ISBN (or other code): 978-0-07-128957-3 Price: 49 EUR Languages : English (eng) Keywords: Management
TECHNOLOGICAL INNOVATION ; NEW PRODUCT ; STRATEGIC MARKETING ; CLUSTER ; RESEARCH AND DEVELOPMENT ; PATENT ; TEAM MANAGEMENTClass number: 151.48 INNOVATION TECHNOLOGIQUE Abstract: Impact de l'innovation technologique sur la société, place de l'innovation dans les réseaux collaboratifs, appelés clusters. Types et modèles d'innovation. Protection de l'innovation, brevets et marques déposées. Développement de nouveaux produits et stratégie marketing. Management des équipes en charge de la R&D. Contents note: Index Record link: https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=82677 Copies (1)
Barcode Call number Media type Location Section Status J0353 151.48 SCH Livre Library Campus de Rouen Salle de lecture Available THE BLACKWELL COMPANION TO ORGANIZATIONS / Joel A.C. BAUM / UK : BLACKWELL PUBLISHERS (2002)Permalink
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