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Author Sean ELLIS |
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Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success / Sean ELLIS / New-York : BUSINESS CROWN (2017)
Title : Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success Material Type: Book Authors: Sean ELLIS, Author ; Morgan BROWN, Author Publisher: New-York : BUSINESS CROWN Publication Date: 2017 Pagination: 308 p. ISBN (or other code): 978-1-5247-6000-7 Languages : English (eng) Keywords: Management
COMPANY GROWTH ; CUSTOMER RELATIONSHIP MANAGEMENT ; START-UP COMPANYAbstract: Growth hacking is a highly accessible and practical method for growth that focuses on the customer--how to attain, retain, engage, and monetize them. Here is the definitive playbook by the pioneers/creators of growth hacking, one of the hottest business methodologies in Silicon Valley and beyond, which drove the rapid market-share growth of start-ups like Uber, Facebook, and more. Record link: https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=486411 Copies (1)
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