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Auteur Yoram (Jerry) WIND |
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Beyond Advertising : Creating Value Through All Customer Touchpoints Ed. 1 / Yoram (Jerry) WIND / John Wiley & Sons (2016)
Titre : Beyond Advertising : Creating Value Through All Customer Touchpoints Ed. 1 Type de document : e-book Auteurs : Yoram (Jerry) WIND Editeur : John Wiley & Sons Année de publication : 2016 ISBN/ISSN/EAN : 9781119074229 Note générale : copyrighted Langues : Anglais (eng) Résumé : The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics all grappling with today's unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touchpoints Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88944274 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=578080
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