Détail de l'auteur
Auteur Charles W. CHASE |
Documents disponibles écrits par cet auteur (1)
Ajouter le résultat dans votre panier Faire une suggestion Affiner la recherche
Consumption-Based Forecasting and Planning : Predicting Changing Demand Patterns in the New Digital Economy Ed. 1 / Charles W. CHASE / John Wiley & Sons (2021)
Titre : Consumption-Based Forecasting and Planning : Predicting Changing Demand Patterns in the New Digital Economy Ed. 1 Type de document : e-book Auteurs : Charles W. CHASE Editeur : John Wiley & Sons Année de publication : 2021 ISBN/ISSN/EAN : 9781119809869 Note générale : copyrighted Langues : Anglais (eng) Résumé : Discover a new, demand-centric framework for forecasting and demand planning In Consumption-Based Forecasting and Planning, thought leader and forecasting expert Charles W. Chase delivers a practical and novel approach to retail and consumer goods companies demand planning process. The author demonstrates why a demand-centric approach relying on point-of-sale and syndicated scanner data is necessary for success in the new digital economy. The book showcases short- and mid-term demand sensing and focuses on disruptions to the marketplace caused by the digital economy and COVID-19. You'll also learn: How to improve demand forecasting and planning accuracy, reduce inventory costs, and minimize waste and stock-outs What is driving shifting consumer demand patterns, including factors like price, promotions, in-store merchandising, and unplanned and unexpected events How to apply analytics and machine learning to your forecasting challenges using proven approaches and tactics described throughout the book via several case studies. Perfect for executives, directors, and managers at retailers, consumer products companies, and other manufacturers, Consumption-Based Forecasting and Planning will also earn a place in the libraries of sales, marketing, supply chain, and finance professionals seeking to sharpen their understanding of how to predict future consumer demand. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88945579 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=579104
LIBRARY - Campus Rouen
NEOMA Business School
pmb
-
59 Rue Taittinger, 51100 Reims
-
00 33 (0)3 26 77 46 15
Library Campus Reims
-
1 Rue du Maréchal Juin, BP 215
76825 Mont Saint Aignan cedex -
00 33 (0)2 32 82 58 26