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Library items with class number 121.31 (3)
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Category Management in Purchasing / Jonathan O'BRIEN / Kogan Page (2019)
Title : Category Management in Purchasing : A Strategic Approach to Maximize Business Profitability Material Type: Book Authors: Jonathan O'BRIEN Edition statement: 4th ed. Publisher: Kogan Page Publication Date: 2019 Pagination: 497 p. ISBN (or other code): 978-0-7494-8261-9 Languages : English (eng) Keywords: Management
PURCHASING ; PRODUCT CATEGORY MANAGEMENTClass number: 121.31 GESTION PAR CATEGORIE Abstract: Category Management in Purchasing is a comprehensive guide to strategic category management which provides a step-by-step guide to its implementation and use, and enables readers to deliver value and cost savings when sourcing and purchasing. Now in its fourth edition, this text has cemented its place as the essential reference for category management practitioners. Record link: https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=577801 Copies (1)
Barcode Call number Media type Location Section Status J7261 121.31 OBR Livre Library Campus de Rouen Salle de lecture Available Who Killed Category Management / Mark TAYLOR / INDEPENDENTLY PUBLISHED (2013)
Title : Who Killed Category Management Material Type: Book Authors: Mark TAYLOR Publisher: INDEPENDENTLY PUBLISHED Publication Date: 2013 Pagination: 107 p. ISBN (or other code): 978-1-4944-5913-0 Price: 12 EUR Languages : English (eng) Keywords: Management
RETAIL MARKETING ; PRODUCT CATEGORY MANAGEMENTClass number: 121.31 GESTION PAR CATEGORIE Abstract: What is Who Killed Category Management about? Simply put, it`s about your future. Wealth, success and security. If you are in Retail, FMCG, or Manufacturing and want a job in 5 years you should read this book today! Our world is about to crumble. Never before has a Tornado of destruction this large touched down in the retail sector. It you think e-tailing is changing the face of traditional shopper behaviour you haven’t seen anything yet. “Who Killed Category Management” is a sometimes funny and often challenging look at what success and failure looks like for satisfying tomorrows shoppers and consumers. It is what every Salesperson, Marketeer, and Retailer needs to know about Retail Shopper Management. It not only provides crucial insight into retailer manufacturer relationships it also adds value and highlights opportunities that can deliver a defensible strategy for success and, for some, millions of dollars in additional profit. It is not a traditional desert dry business encyclopaedia. Instead it takes you on several journeys so sit back and enjoy the ride. Record link: https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=489487 Copies (1)
Barcode Call number Media type Location Section Status J6453 121.31 TAY Livre Library Campus de Rouen Salle de lecture Available Le Category Shopper Management / Les Editions du Sapin d'or (2012)
Title : Le Category Shopper Management Material Type: Book Publisher: Les Editions du Sapin d'or Publication Date: 2012 Pagination: 192 p. ISBN (or other code): 978-2-85712-051-3 Price: 24 EUR Languages : French (fre) Keywords: Management
COMPETITION ; CUSTOMER RELATIONSHIP MANAGEMENT ; PRODUCT CATEGORY MANAGEMENT ; BRAND ; RETAILER BRAND ; STRATEGYClass number: 121.31 GESTION PAR CATEGORIE Abstract: Comment mieux servir le shopper et garantir la croissance des catégories pour l'Enseigne et la performance des Marques pour l'industriel ? Comment dépasser le concept de distribution pour retrouver le commerce dans un contexte hyper concurrentiel ? Le Category Shopper Management répond à ces questions et à bien d'autres quand il devient Category Shopper Management.
Le chapitre 1 décrit les profondes mutations du comportement des Shoppers et comment le Category Management les intègre pour transformer les stratégies des entreprises. Il démontre ainsi en quoi le Category Management est beaucoup plus qu'une méthodologie, si précise soit-elle. Le chapitre 2 expose les concepts et les méthodologies pour mettre en oeuvre une stratégie catégorielle en s'appuyant sur les nouvelles technologies et derniers concepts. Le chapitre 3 aborde les impacts sur le management des entreprises, l'organisation des structures et équipes, les facteurs clés de succès pour introduire et exploiter le Category Management dans une entreprise (petite ou très importante). Des avis de professionnels viennent illustrer, à travers les retours d'expériences et témoignages de leurs auteurs, les concepts présentés.Record link: https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=489489 Copies (2)
Barcode Call number Media type Location Section Status 058185 658.8 CAT Livre Library Campus de Reims Salle de lecture Available J6454 121.31 CAT Livre Library Campus de Rouen Salle de lecture Available
LIBRARY - Campus Rouen
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