Titre : |
Building a sustainable global strategy : a framework of core competence, product architecture, supply chain management and IT strategy / |
Type de document : |
Livre |
Auteurs : |
Young Won PARK |
Importance : |
212 pages |
Format : |
23 cm |
ISBN/ISSN/EAN : |
978-1-5361-1942-8 |
Prix : |
180 EUR |
Langues : |
Anglais (eng) |
Mots-clés : |
Management CHAINE DE PRODUCTION ; ENTREPRISE MULTINATIONALE ; STRATEGIE
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Résumé : |
Understanding the modern complexity of doing business in a globalized market has become an absolute necessity for the survival of a company today. This book is a must have guide to navigate through the sea of overwhelming information and sometimes fuzzy variables in the business world. This book analyzes the success and the failures of prominent firms with track records as global leaders. It also presents the proven strategies for success in today's completive environment. The case studies in this book act as invaluable tools. Building a Sustainable Global Strategy addresses the issues that firms are desperately trying to solve. In the forefront, firms are striving to effectively respond to the dynamic global market and the intense competition that exists. Strategies for establishing competitive advantage are presented through in-depth research and case studies. Furthermore, an extensive analysis of the methods for penetrating the emerging markets, as well as their responsiveness to the needs of the local market are also presented. This book shows how linkage competence keeps firms in a dynamic balance between the seemingly opposing requirements for product attractiveness (i.e., customer competence) and technology level (i.e., technology competence). It discusses several examples of Korean and Japanese global firms. The reasons for the success of Japanese firms' marketing strategies in the Brazilian, Russian, Indian and Chinese markets are expertly analyzed and exposed for the reader's benefit. Through extensive interviews and fieldwork studies, this book provides practical examples that draw attention to the successful comprehensive manufacturing strategies of Japanese and Korean manufacturing companies. The proven success of integrating core competence, product architecture, global supply chain management and IT strategy is a key theme presented in this book. Indeed, the wealth of information within these pages is immeasurable. |
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