Title : |
Research Methods in Tourism, Hospitality and Events Management |
Material Type: |
Book |
Authors: |
Paul BRUNT, Author ; Susan HORNER, Author ; Natalie SEMLEY, Author |
Publisher: |
SAGE PUBLICATIONS LTD |
Publication Date: |
2017 |
Pagination: |
360 p. |
ISBN (or other code): |
978-1-4739-1915-0 |
Price: |
45 EUR |
Languages : |
English (eng) |
Keywords: |
Management EVENT COMMUNICATION ; HOTEL TRADE SECTOR ; MANAGEMENT ; TOURISM
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Class number: |
151.75 RECHERCHE |
Abstract: |
Coverage of the Internet and the digital environment as a space to carry out research has been included, and the use of technology in analysis such as SPSS, NVivo and Qualtrics is covered alongside the more traditional ‘by-hand’ methods. Hints, tips, exercises as well as end-of-chapter case studies demonstrate real challenges and practical examples from a variety of settings to help students understand how to manage and present their own research.
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Record link: |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=366999 |
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