Title : |
International marketing and export management |
Material Type: |
Book |
Authors: |
Gerald ALBAUM, Author ; Edwin DUERR, Author ; Alexander JOSIASSEN, Author |
Edition statement: |
8th edition |
Publisher: |
Pearson |
Publication Date: |
2016 |
Pagination: |
715 p. |
Layout: |
ill. |
Size: |
24 cm |
ISBN (or other code): |
978-1-292-01692-4 |
Price: |
84 EUR |
Languages : |
English (eng) |
Keywords: |
Management ENVIRONMENTAL MANAGEMENT ; STRATEGY
|
Class number: |
658.8/4 |
Abstract: |
International Marketing and Export Management, 8e, offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have international competitors in their domestic market. |
Record link: |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=368730 |
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