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MCGRAW-HILL HIGHER EDUCATION |
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Title : Macroeconomics Material Type: E-book Authors: Campbell MCCONNELL Edition statement: 23e ed. Publisher: MCGRAW-HILL HIGHER EDUCATION Publication Date: 2023 Pagination: 1369 p. ISBN (or other code): 978-1-266-46707-3 Languages : English (eng) Keywords: Management
MACROECONOMICSAbstract: This product’s modern approach makes learning and applying economics easier for instructors and students alike. From real-life examples to cutting-edge digital learning resources, such as interactive graphs, Adaptive Learning Assignments and much more, McConnell offers a student-centered learning environment that presents the subject matter in new and engaging ways. Nombre d'accès : 3 Link for e-copy: http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Record link: https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=577688
Title : Business Analytics Material Type: E-book Edition statement: 2d ed. Publisher: MCGRAW-HILL HIGHER EDUCATION Publication Date: 2022 Pagination: 1318 p. ISBN (or other code): 978-1-265-75064-0 Languages : English (eng) Keywords: Management
STATISTICSAbstract: Business Analytics: Communicating with Numbers was written from the ground up to prepare students to understand, manage, and visualize the data, apply the appropriate tools, and communicate the findings and their relevance. Unlike other texts that simply repackage statistics and traditional operations research topics, this text seamlessly threads the topics of data wrangling, descriptive analytics, predictive analytics, and prescriptive analytics into a cohesive whole. It provides a holistic analytics process, including dealing with real life data that are not necessarily 'clean' and/or 'small' and stresses the importance of effectively communicating findings by including features such as a synopsis (a short writing sample) and a sample report (a longer writing sample) in every chapter. These features help students develop skills in articulating the business value of analytics by communicating insights gained from a non-technical standpoint. Nombre d'accès : 1 Link for e-copy: https://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/n [...] Record link: https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=577698
Title : ISE EBook for Human Resource Management : Gaining a Competitive Advantage Material Type: E-book Edition statement: 13th ed. Publisher: MCGRAW-HILL HIGHER EDUCATION Publication Date: 2022 Pagination: 1231 p. ISBN (or other code): 978-1-265-59852-5 Languages : English (eng) Keywords: Management
HUMAN RESOURCES MANAGEMENTAbstract: Human Resource Management: Gaining a Competitive Advantage 13e offers comprehensive coverage of HRM concepts that teach students how to strategically overcome challenges and gain competitive advantage in the workplace. Based on the authors' diverse research, teaching and consulting experiences, this product has incredibly strong depth and breadth that is current in research and practice simply not found in other texts. Nombre d'accès : 3 Link for e-copy: http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Record link: https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=553711 ISE EBook for Strategic Management of Technological Innovation / Melissa A. SCHILLING / MCGRAW-HILL HIGHER EDUCATION (2022)
Title : ISE EBook for Strategic Management of Technological Innovation Material Type: E-book Authors: Melissa A. SCHILLING Edition statement: 7th ed. Publisher: MCGRAW-HILL HIGHER EDUCATION Publication Date: 2022 Pagination: 462 p. ISBN (or other code): 978-1-265-65765-9 Languages : English (eng) Keywords: Management
INNOVATION ; STRATEGYAbstract: Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students. Nombre d'accès : 1 Link for e-copy: http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Record link: https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=553713
Title : Succeeding with Your Master's Dissertation : A Step-By-Step Handbook Material Type: E-book Authors: John BIGGAM Edition statement: 5th ed. Publisher: MCGRAW-HILL HIGHER EDUCATION Publication Date: 2021 Pagination: 322 p. ISBN (or other code): 978-0-335-24982-4 Languages : English (eng) Keywords: Management
DISSERTATION ; THESIS ; WRITTEN COMMUNICATIONAbstract: Succeeding with your Master's Dissertation is a thorough and comprehensive guide for postgraduate dissertation students. Now in its fifth edition, it offers clear, straightforward and practical support for each stage of the master's dissertation. Brimming with examples of good practice, to help students to reach their full potential, this fully updated and revised edition takes students through the entire writing process, from start to finish, from proposal to submission. Featuring detailed guidance on how to: *Clarify your research objectives *Produce a research proposal *Complete each chapter of a traditional dissertation: Introduction, Literature Review, Research Methods, Findings, and Conclusion *Reference sources *Add a professional touch *Prepare for a viva This is essential reading for social science students of all disciplines. Nombre d'accès : 1 Link for e-copy: http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Record link: https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=553712 Economics / Campbell MCCONNELL / MCGRAW-HILL HIGHER EDUCATION (2020)PermalinkPermalinkStrategic Management of Technological Innovation / Melissa A. SCHILLING / MCGRAW-HILL HIGHER EDUCATION (2019)PermalinkStrategic Management of Technological Innovation / Melissa A. SCHILLING / MCGRAW-HILL HIGHER EDUCATION (2019)PermalinkStrategic management / MCGRAW-HILL HIGHER EDUCATION (2018)PermalinkThe Lean Strategy / MCGRAW-HILL HIGHER EDUCATION (2017)PermalinkFundamental Accounting Principles / John J. WILD / MCGRAW-HILL HIGHER EDUCATION (2016)PermalinkServices marketing / Alan WILSON / MCGRAW-HILL HIGHER EDUCATION (2016)PermalinkSocial psychology / David G. MYERS / MCGRAW-HILL HIGHER EDUCATION (2016)PermalinkIntroduction to operations research / Frederick S. HILLIER / MCGRAW-HILL HIGHER EDUCATION (2015)Permalink
LIBRARY - Campus Rouen
NEOMA Business School
pmb
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59 Rue Taittinger, 51100 Reims
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00 33 (0)3 26 77 46 15
Library Campus Reims
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1 Rue du Maréchal Juin, BP 215
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