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PEARSON EDUCATION LIMITED
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Titre : Exploring Strategy Titre original : Text and Cases Type de document : e-book Auteurs : Gerry JOHNSON, Auteur Mention d'édition : 13ème ed. Editeur : Harlow : PEARSON EDUCATION LIMITED Année de publication : 2023 Importance : 797 p. ISBN/ISSN/EAN : 978-1-292-42883-3 Langues : Anglais (eng) Mots-clés : Management
STRATEGIERésumé : Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations- how they grow, how they innovate and how they change. Texts and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Glastonbury, Mondelez and Formula 1 racing. Note de contenu : Index. Nombre d'accès : 10 En ligne : http://library.ez.neoma-bs.fr/login?url=https://bc.vitalsource.com/tenants/neoma [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=577832
Titre : Marketing Management Type de document : e-book Auteurs : Philip KOTLER ; Kevin Lane KELLER Mention d'édition : 16th ed. Editeur : Harlow : PEARSON EDUCATION LIMITED Année de publication : 2021 Importance : 833 p. ISBN/ISSN/EAN : 978-1-292-40510-0 Langues : Anglais (eng) Mots-clés : Management
COMMUNICATION ; COMPORTEMENT DU CONSOMMATEUR ; CREATION DE VALEUR ; MARKETING STRATEGIQUE ; MARQUE ; PROMOTION DES VENTES ; RELATIONS PUBLIQUESRésumé : Forundergraduate and graduate courses in marketing management. The gold standard for today's marketing management studentThe world of marketing is changing every day - and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing management texts out there. Unsurpassed in its breadth,depth, and relevance, the 16th Edition features a streamlinedorganization of the content, updated material, and new examples that reflectthe very latest market developments. After reading this landmark text, studentswill be armed with the knowledge and tools to succeed in the new marketenvironment around them. Nombre d'accès : 5 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=554387
Titre : Microeconomics Type de document : e-book Auteurs : Daron ACEMOGLU ; David LAIBSON ; John A. LIST Mention d'édition : 3nd ed. Editeur : Harlow : PEARSON EDUCATION LIMITED Année de publication : 2021 Importance : 506 p. ISBN/ISSN/EAN : 978-1-292-41489-8 Prix : 89 EUR Langues : Anglais (eng) Mots-clés : Management
COMPETITIVITE ; ENCHERE ; FISCALITE ; MICROECONOMIE ; MONOPOLE ; OLIGOPOLE ; OPTIMISATION ; REGULATION ; THEORIE DES JEUXIndex. décimale : 331.11 MICROECONOMIE Résumé : Throughout Microeconomics, 2nd Edition, authors Daron Acemoglu, David Laibson, and John List use real economic questions and data to help students learn about the world around them. They use the themes of optimization, equilibrium, and empiricism to not only illustrate the power of simple economic ideas, but also to explain and predict what’s happening in today’s society. Each chapter begins with an empirical question that is relevant to the life of a student, and is later answered using data in the Evidence-Based Economics feature. As a result of the text’s practical emphasis, students will learn to apply economic principles to guide the decisions they make in their own lives. Nombre d'accès : 15 En ligne : http://library.ez.neoma-bs.fr/login?url=https://bc.vitalsource.com/tenants/neoma [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=577828 Comparative International Accounting / Christopher NOBES / Harlow : PEARSON EDUCATION LIMITED (2020)
Titre : Comparative International Accounting Type de document : e-book Auteurs : Christopher NOBES ; Robert PARKER Mention d'édition : 14th ed. Editeur : Harlow : PEARSON EDUCATION LIMITED Année de publication : 2020 Importance : 637 p. Langues : Anglais (eng) Mots-clés : Management
COMPTABILITE ; COMPTABILITE INTERNATIONALE ; INFORMATION FINANCIERERésumé : Comparative International Accounting 14th Edition Christopher Nobes Robert Parker Now in its 14th edition, Nobes and Parker’s Comparative International Accounting is a comprehensive and coherent text on international financial reporting. It is primarily designed for undergraduate and postgraduate courses in comparative and international aspects of financial reporting. The book explores the conceptual and contextual foundations of International Financial Reporting Standards (IFRS), contrasting them with US generally accepted accounting principles (US GAAP). It also examines international differences in IFRS practices and the accounting differences that remain between countries such as China, France, Germany and Japan. Particular attention is paid to the key issues of political lobbying, harmonization, and the special accounting problems of multinational companies. This new edition is thoroughly updated for the many changes in accounting and the relevant research published since the 13th edition. Among other things, this includes material on: Additional discussion of international differences in public sector accounting Completely re-arranged IFRS content About the authors: Christopher Nobes is Professor of Accounting at Royal Holloway (University of London) and at the University of Sydney. He is adjunct professor at the Norwegian Business School. From 1993 to 2001 he was a representative on the board of International Accounting Standards Committee. Robert Parker was formerly Professor of Accounting at the University of Exeter and professorial fellow of the Institute of Chartered Accountants of Scotland.He died shortly after the thirteen edition was published in 2016. Both authors are recipients of the American Accounting Association’s ‘Outstanding International Accounting Educator’ award. Nombre d'accès : 5 En ligne : http://library.ez.neoma-bs.fr/login?url=https://bc.vitalsource.com/tenants/neoma [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=577814 Comparative International Accounting / Christopher NOBES / Harlow : PEARSON EDUCATION LIMITED (2020)
Titre : Comparative International Accounting Type de document : e-book Auteurs : Christopher NOBES ; Robert PARKER Mention d'édition : 14th ed. Editeur : Harlow : PEARSON EDUCATION LIMITED Année de publication : 2020 Importance : 637 p. ISBN/ISSN/EAN : 978-1-292-29648-7 Langues : Anglais (eng) Mots-clés : Management
COMPTABILITE ; COMPTABILITE INTERNATIONALE ; INFORMATION FINANCIERERésumé : Comparative International Accounting 14th Edition Christopher Nobes Robert Parker Now in its 14th edition, Nobes and Parker’s Comparative International Accounting is a comprehensive and coherent text on international financial reporting. It is primarily designed for undergraduate and postgraduate courses in comparative and international aspects of financial reporting. The book explores the conceptual and contextual foundations of International Financial Reporting Standards (IFRS), contrasting them with US generally accepted accounting principles (US GAAP). It also examines international differences in IFRS practices and the accounting differences that remain between countries such as China, France, Germany and Japan. Particular attention is paid to the key issues of political lobbying, harmonization, and the special accounting problems of multinational companies. This new edition is thoroughly updated for the many changes in accounting and the relevant research published since the 13th edition. Among other things, this includes material on: Additional discussion of international differences in public sector accounting Completely re-arranged IFRS content About the authors: Christopher Nobes is Professor of Accounting at Royal Holloway (University of London) and at the University of Sydney. He is adjunct professor at the Norwegian Business School. From 1993 to 2001 he was a representative on the board of International Accounting Standards Committee. Robert Parker was formerly Professor of Accounting at the University of Exeter and professorial fellow of the Institute of Chartered Accountants of Scotland.He died shortly after the thirteen edition was published in 2016. Both authors are recipients of the American Accounting Association’s ‘Outstanding International Accounting Educator’ award. Nombre d'accès : 1 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=508478 PermalinkPermalinkPermalinkPermalinkEntrepreneurship: Successfully Launching New Ventures / Bruce R. BARRINGER / Harlow : PEARSON EDUCATION LIMITED (2019)PermalinkPermalinkPermalinkPermalinkSupply chain management / Sunil CHOPRA / Harlow : PEARSON EDUCATION LIMITED (2019)PermalinkPermalink
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