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The real toy story / Eric CLARK / BLACK SWAN (2013)
Titre : The real toy story : Inside the ruthless battle for Britain's yougest consumers Type de document : Livre Auteurs : Eric CLARK, Auteur Editeur : BLACK SWAN Année de publication : 2013 Importance : 331 p. ISBN/ISSN/EAN : 978-0-552-77955-5 Prix : 12.27 EUR Note générale : Bibliogr. p.303-314. Index Langues : Anglais (eng) Mots-clés : Management
ENFANT ; COMPORTEMENT DU CONSOMMATEUR ; MARQUE ; ETHIQUE ; MARKETING STRATEGIQUERésumé : Each Christmas British children unwrap £2 billion worth of toys
·Every year the must-have item becomes more expensive and more elaborate
·The toy business is a global industry worth over $30 billion
·Eighty per cent of toys are made in China, for as little as 40p each (retailing for an average £24.99)
·Exactly how are toys sold to our children?
Investigative journalist Eric Clark interviewed over 200 industry insiders from lone inventors to heads of multinational companies. He exposes corporations spending billions of pounds on research and marketing to manipulate their small customers, unashamedly using sex and violence to sell dolls and action figures to children as young as three. Their latest target? Newborns.
How do toys go from prototype to playroom? What's the real story behind the success of Barbie (there are more Barbie dolls in America than people), the Beanie Babies and the latest Elmo? In a world where the biggest distributor of toys is not a store chain, but McDonald's, the toy business is anything but child's play.
Sometimes shocking, always revelatory, The Real Toy Story will change the way that parents shop for toys. Essential reading for all adults who care how consumerism affects the children they love.Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=154735 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité 044251 658.834 083/CLA Livre Library Campus de Reims Salle de lecture Disponible Echoes from the Dead / Johan THEORIN / BLACK SWAN (2009)
Titre : Echoes from the Dead Type de document : Livre Auteurs : Johan THEORIN, Auteur Editeur : BLACK SWAN Année de publication : 2009 Importance : 478 p. ISBN/ISSN/EAN : 978-0-552-77463-5 Langues : Anglais (eng) Mots-clés : Management
ROMANRésumé : Can you ever come to terms with a missing child? Julia Davidsson has not. Her five-year-old son disappeared twenty years previously on the Swedish island of Oland. No trace of him has ever been found.
Until his shoe arrives in the post. It has been sent to Julia's father, a retired sea-captain still living on the island. Soon he and Julia are piecing together fragments of the past: fragments that point inexorably to a local man called Nils Kant, known to delight in the pain of others. But Nils Kant died during the 1960s. So who is the stranger seen wandering across the fields as darkness falls?
It soon becomes clear that someone wants to stop Julia's search for the truth. And that he's much, much closer than she thinks.Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=515236 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité 055544 UK THE Roman Library Campus de Reims Salle de lecture Disponible Brick Lane / Monica ALI / BLACK SWAN (2004)
Titre : Brick Lane Type de document : Livre Auteurs : Monica ALI Editeur : BLACK SWAN Année de publication : 2004 Importance : 491 p. Format : 20 cm ISBN/ISSN/EAN : 978-0-552-77115-3 Prix : 9.40 € Langues : Anglais (eng) Mots-clés : Management
LITTERATURE ; ANGLAIS ; ROMANPermalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=143117 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité 029192 UK/ALI Roman Library Campus de Reims Salle de lecture Disponible 158-Pound marriage [The] / John IRVING / BLACK SWAN (1974)
Titre : 158-Pound marriage [The] Type de document : Livre Auteurs : John IRVING, Auteur Editeur : BLACK SWAN Année de publication : 1974 Importance : 234 p. ISBN/ISSN/EAN : 978-0-552-99208-4 Prix : 10 € Langues : Anglais (eng) Mots-clés : Management
LITTERATURE ; ANGLAIS ; ROMANPermalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=153118 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité 040095 UK/IRV Roman Library Campus de Reims Salle de lecture Disponible
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