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Consumer behavior analysis / Donald A. HANTULA / New York : ROUTLEDGE (2013)
Titre : Consumer behavior analysis : a rational approach to consumer choice Type de document : Livre Auteurs : Donald A. HANTULA, Auteur ; Victoria K. WELLS, Auteur Editeur : New York : ROUTLEDGE Année de publication : 2013 Importance : IX; 255 p. ISBN/ISSN/EAN : 978-0-415-51920-5 Prix : 119 EUR Note générale : Bibliogr. à chaque fin de chap. Index. Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEURRésumé : 1. Introduction: The Analysis of Consumer Behavior Donald A. Hantula and Victoria K. Wells Part I: Theoretical and Conceptual Issues in Consumer Behavior Analysis 2. Invitation to Consumer Behavior Analysis Gordon R. Foxall 3. Implications of Motivating Operations for the Functional Analysis of Consumer Choice Asle Fagerstrom, Gordon R. Foxall and Erik Arntzen 4. On the Evolutionary Bases of Consumer Reinforcement Michael Nicholson and Sarah Hong Xiao 5. Organizational Performance and Customer Value Donald Tosti and Scott A. Herbst Part II: Empirical Research in Consumer Behavior Analysis 6. A Prompting Procedure for Increasing Sales in a Small Pet Store Jacqueline Milligan and Donald A. Hantula 7. Substitutability and Independence: Matching Analyses of Brands and Products Gordon R. Foxall, Victoria K. Wells, Shing Wan Chang and Jorge M. Oliveira-Castro 8. Consumer Brand Choice: Money Allocation as a Function of Brand Reinforcing Attributes Jorge M. Oliveira-Castro, Gordon R. Foxall and Victoria K. Wells 9. Market Segmentation From a Behavioral Perspective Victoria K. Wells, Shing Wan Chang, Jorge M. Oliveira-Castro and John Pallister 10. The Motivating Effect of Antecedent Stimuli on the Web Shop: A Conjoint Analysis of the Impact of Antecedent Stimuli at the Point of Online Purchase Asle Fagerstrom 11. The Effects of a Point-of-Purchase Display on Relative Sales: An In-Store Experimental Evaluation Valdimar Sigurdsson, Halldor Engilbertsson and Gordon R. Foxall 12. In-Store Experimental Approach to Pricing and Consumer Behavior Valdimar Sigurdsson, Gordon R. Foxall and Hugi Saevarsson 13. Trick or Treat? An Examination of Marketing Relationships in a Nondeceptive Counterfeit Market Sarah Hong Xiao and Michael Nicholson 14. From Job Analysis to Performance Management: A Synergistic Rapprochement to Organizational Effectiveness Charles R. Crowell, Donald A. Hantula and Kari L. McArthur 15. From Producers to Consumers: Organizational Behavior Management Meets Consumer Behavior Analysis, and the Future Looks Bright Donald A. Hantula Note de contenu : Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. Describing both theoretical analyses and empirical studies including laboratory experiments in e-commerce, in-store experiments in grocery shopping, and an analysis of the counterfeit goods market, this book is a working example of translational research. It contains tools and studies to help understand contemporary consumer behavior, particularly for those in marketing. Scholars will appreciate the theory and real-world applications evident in each chapter when considering their own research direction. All students of marketing theory, behavior analysis and consumer choice will find this collection a thought-provoking tool for further understanding of a new behavioral approach to marketing strategy, consumer decisions and marketing firms.
This book comprises articles originally published in the Journal of Organizational Behavior Management.Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=154089 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité 044046 658.834/HAN Livre Library Campus de Reims Salle de lecture Disponible CRM / Roger J. BARAN / New York : ROUTLEDGE (2013)
Titre : CRM : The foundation of contemporary marketing strategy Type de document : Livre Auteurs : Roger J. BARAN, Auteur ; Robert J. GALKA, Auteur Editeur : New York : ROUTLEDGE Année de publication : 2013 Importance : 393 p. ISBN/ISSN/EAN : 978-0-415-89657-3 Prix : 63 € Note générale : Index. Langues : Anglais (eng) Mots-clés : Delphes
RELATIONS ENTREPRISE-CLIENTELE
Management
MARKETING DIRECTPermalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=153926 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité 040967 658.802/BAR Livre Library Campus de Reims Salle de lecture Disponible Dark side of transformational leadership [The] / Dennis TOURISH / New York : ROUTLEDGE (2013)
Titre : Dark side of transformational leadership [The] : a critical perspective Type de document : Livre Auteurs : Dennis TOURISH, Auteur Editeur : New York : ROUTLEDGE Année de publication : 2013 Importance : 252 p. ISBN/ISSN/EAN : 978-0-415-56428-1 Prix : 33 EUR Note générale : Bibliogr. p. 216-243. Index Langues : Anglais (eng) Mots-clés : Management
LEADERSHIP ; RELATIONS INTERPERSONNELLESRésumé : Most research into leadership has presented leaders as heroic, charismatic and transformational ‘visionaries’. The leader, whether in business, politics or any other field, is the most important factor in determining whether organizations succeed or fail. Indeed, despite the fundamental mistakes which have, arguably, directly led to global economic recession, it is often still taken for granted that transformational leadership is a good thing, and that leaders should have much more power than followers to decide what needs to be done.
The Dark Side of Transformational Leadership confronts this orthodoxy by illustrating how such approaches can encourage narcissism, megalomania and poor decision-making on the part of leaders, at great expense to those organizations they are there to serve. Written in a lively and engaging style, the book uses a number of case studies to illustrate the perils of transformational leadership, from the Jonestown tragedy in 1978 when over 900 people were either murdered or committed suicide at the urging of their leader, to an analysis of how banking executives tried to explain away their role in the 2008 financial crisis.
This provocative and hugely important book offers a rare critical perspective in the field of leadership studies. Concluding with a new approach that offers an alternative to the dominant transformational model, The Dark Side of Transformational Leadership will be an invaluable text for academics interested in leadership, students on leadership courses requiring a more critical perspective, and anyone concerned with how the practise of leardership can be improved.Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=154918 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité 044365 658.42/TOU Livre Library Campus de Reims Salle de lecture Disponible Engaging with the world / Margaret Scotford ARCHER ; Andrea MACCARINI / New York : ROUTLEDGE (2013)
Titre : Engaging with the world : agency, institutions, historical formations Type de document : Livre Auteurs : Margaret Scotford ARCHER, Éditeur scientifique ; Andrea MACCARINI, Éditeur scientifique Editeur : New York : ROUTLEDGE Année de publication : 2013 Importance : X-224 p. ISBN/ISSN/EAN : 978-0-415-68710-2 Prix : 126 EUR Note générale : Bibliogr. en fin de chap. Index Langues : Anglais (eng) Mots-clés : Management
MONDIALISATION ; SOCIOLOGIE ; SCIENCE POLITIQUERésumé : Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=155060 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité 044448 337/ARC Livre Library Campus de Reims Salle de lecture Disponible Leading and implementing business change management / David J. JONES / New York : ROUTLEDGE (2013)
Titre : Leading and implementing business change management : making change stick in the contemporary organization Type de document : Livre Auteurs : David J. JONES, Auteur ; Ronald RECARDO, Auteur Editeur : New York : ROUTLEDGE Année de publication : 2013 Importance : XX-280 p. Présentation : couv. ill. ISBN/ISSN/EAN : 978-0-415-66060-0 Prix : 42 EUR Note générale : Bibliogr. p. 271-272. Index Langues : Anglais (eng) Mots-clés : Management
CHANGEMENT ORGANISATIONNEL ; ORGANISATION ; MANAGEMENTRésumé : Being change capable is the "new normal" for today's growth-minded organizations. The "do more with less" strategies of the past are no longer effective in preparing organizations to meet the increasing challenges for growth, competitiveness and innovation required of them in this new era. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=154789 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité 044298 658.406/JON Livre Library Campus de Reims Salle de lecture Disponible On being at work / Nancy HARDING / New York : ROUTLEDGE (2013)PermalinkRoutledge companion to digital consumption [The] / Russel W. BELK / New York : ROUTLEDGE (2013)PermalinkSocial partnerships and responsible business / M.May SEITANIDI / New York : ROUTLEDGE (2013)PermalinkThe theory of economic integration / Bela A. BALASSA / New York : ROUTLEDGE (2013)PermalinkA theory of adaptation / Linda HUTCHEON / New York : ROUTLEDGE (2013)PermalinkConsumer-brand relationships / Susan FOURNIER / New York : ROUTLEDGE (2012)PermalinkFair trade organizations and social enterprise / Benjamin HUYBRECHTS / New York : ROUTLEDGE (2012)PermalinkPermalinkNew ways of organizing work / Clare KELLIHER ; Julia RICHARDSON / New York : ROUTLEDGE (2012)PermalinkOrganizations and the bioeconomy / Alexander STYHRE / New York : ROUTLEDGE (2012)PermalinkPermalinkThe adaptation industry / Simone MURRAY / New York : ROUTLEDGE (2012)PermalinkBusiness law / David KELLY / New York : ROUTLEDGE (2011)PermalinkBusiness of Champagne [The] / New York : ROUTLEDGE (2011)PermalinkFinancial management and accounting in the public sector / Gary BANDY / New York : ROUTLEDGE (2011)PermalinkManaging sport finance / Robert WILSON / New York : ROUTLEDGE (2011)PermalinkA new reference grammar of modern Spanish / John BUTT / New York : ROUTLEDGE (2011)PermalinkComputational analysis of firms' organization and strategic behaviour / New York : ROUTLEDGE (2010)PermalinkContemplating corporate marketing, identity and communication / Klement PODNAR / New York : ROUTLEDGE (2010)PermalinkInteractive marketing / Chris MILES / New York : ROUTLEDGE (2010)Permalink
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