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Titre : Gamification Marketing For Dummies Ed. 1 Type de document : e-book Auteurs : Zarrar CHISHTI Editeur : For Dummies Année de publication : 2020 ISBN/ISSN/EAN : 9781119663973 Note générale : copyrighted Langues : Anglais (eng) Résumé : Grow your customer base with games! Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing For Dummies, you'll learn to use this proven strategy to capture the attention of your target markets and boost your results using valuable gamification data. Games are fun! That's why gamification is so successful?customers will jump at the chance to play and win your custom-developed marketing game. You'll connect with your customers and create lasting memories. Whether or not you are digitally savvy, this book will teach you the basics of gamification, from choosing the right game to capturing the user behavior data that the game generates. Use games to increase customer engagement and marketing results Learn how to choose or commission the right games for your market Plan and execute a successful gamification strategy Learn from data generated inside your game for valuable market insights From simple strategies like customer loyalty programs to complex, branded, social game apps, this book will point in the direction of gamification that works for you. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88944465 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=578229
Titre : Growth Hacking For Dummies Ed. 1 Type de document : e-book Auteurs : Anuj ADHIYA Editeur : For Dummies Année de publication : 2020 ISBN/ISSN/EAN : 9781119612131 Note générale : copyrighted Langues : Anglais (eng) Résumé : Hack your business growth the scientific way Airbnb. Uber. Spotify. To join the big fish in the disruptive digital shark tank you need to get beyond siloed sales and marketing approaches. You have to move ahead fast?with input from your whole organization?or die. Since the early 2010s, growth hacking culture has developed as the way to achieve this, pulling together multiple talents?product managers, data analysts, programmers, creatives, and yes, marketers?to build a lean, mean, iterative machine that delivers the swift sustainable growth you need to stay alive and beat the competition. Growth Hacking for Dummies provides a blueprint for building the machine from the ground-up, whether you're a fledgling organization looking for ways to outperform big budgets and research teams, or an established business wanting to apply emerging techniques to your process. Written by a growth thought leader who learned from the original growth hacking gurus, you'll soon be an expert in the tech world innovations that make this the proven route to the big time: iteration, constant testing, agile approaches, and flexible responses to your customers' evolving needs. Soup to nuts: get a full overview of the growth hacking process and tools Appliance of science: how to build and implement concept-testing models Coming together: pick up best practices for building a cross-disciplinary team Follow the data: find out what your customers really want You know you can't just stay still?start moving ahead by developing the growth hacking mindset that'll help you win big and leave the competition dead in the water! Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88944433 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=578204
Titre : Instagram For Business For Dummies Ed. 2 Type de document : e-book Auteurs : Jenn HERMAN Editeur : For Dummies Année de publication : 2020 ISBN/ISSN/EAN : 9781119696599 Note générale : copyrighted Langues : Anglais (eng) Résumé : Put your best brand story in front of 1+ billion users! One of the most energetically social of the major social media platforms, Instagram has the highest brand engagement rate of them all. Throw in the app's more than 1 billion active monthly users and its powerful business tools?including shoppable posts, devoted business profiles, and advanced analytics?and you have an unmissable opportunity to tell a gripping story that bonds you with your customers and makes your business an integral part of their social media lives. The latest edition of Instagram For Business For Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you'll swiftly go from setting up your account and profile to applying strategies for writing winning captions and creating content that deliver super-engaged customers. Set up your account, profile, and analytics Upload content and get smart with IG Stories and live video Build and target paid advertising Master the art of the hashtag Whatever your current Instagram skill-level, there's always somewhere new to take you're the story of your business?and there's no better way to begin a gripping new chapter in that story than with this book. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88944488 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=578245
Titre : Investing For Dummies Ed. 9 Type de document : e-book Auteurs : Eric TYSON Editeur : For Dummies Année de publication : 2020 ISBN/ISSN/EAN : 9781119716495 Note générale : copyrighted Langues : Anglais (eng) Résumé : The best-selling investing guide offers new information, new insights, and new perspectives There's nothing better than having your money make more money?and getting to that place isn't as complicated as you've been led to believe. With some common sense, careful planning, and the right advice, you too can watch your money accumulate like it's growing on trees. In the Ninth Edition of Investing for Dummies, best-selling author and nationally renowned personal finance expert Eric Tyson shows you how to make your money work for you with rock-solid advice that's stood the test of time. Steering clear of flashy get-rich-quick schemes, Tyson offers a slow-and-steady approach that can work for everyone from young professionals just starting their careers to baby boomers who want to bulk up their nest eggs just before retirement. In the book, you will: Get started with investing by exploring your investment choices, weighing risk vs. return, and get your financial house in order Discover the parts that stocks, bonds, real estate, and small business can play in your portfolio Learn to choose the right periodicals, radio, tv, and web resources that keep you informed and help you avoid the hype With updated coverage of new developments like the Tax Cuts and Jobs Act and their impact on investments, along with the growing trend amongst brokers toward zero- and low-fee stock trades, the Ninth Edition of Investing For Dummies is the latest can't-miss guide to investing your money like a boss. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88945447 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=578991
Titre : Investing in Gold & Silver For Dummies Ed. 1 Type de document : e-book Auteurs : Paul MLADJENOVIC Editeur : For Dummies Année de publication : 2020 ISBN/ISSN/EAN : 9781119723998 Note générale : copyrighted Langues : Anglais (eng) Résumé : Diversify your portfolio with gold and silver Investing and trading in gold and silver is always a sound idea?and that goes double in a time of unusual market fluctuation. As people look for safe places to diversify their investment risk, you'll likely see the value of your investment go up where other stocks are vulnerable. Gold and silver saw increases in value of 16% and 15% respectively in 2019?putting them among the top ten most desirable commodities out there?and are projected to experience even more of a bear market as the dollar wobbles in an uncertain post-COVID world. This year, 2020, gold and silver are set up to have their best year of price appreciation over the past 40+ years. Written in an easy-to-follow, no-jargon style by CFP and bestselling author, Paul Mladjenovic, Investing in Gold & Silver For Dummies explains the different complex processes and vehicles for buying gold and silver. You'll find out the best ways to add these to your portfolio, how to balance risk and reward, and how to adapt time-tested investing plans and strategies to your goals. Identify your goals and form a plan Buy gold and silver safely to diversify your portfolio Use ETFs and options to profit from market ups and downs Understand when a gold and silver investment is legitimate Use technical analysis to time your market entries Whatever your current familiarity with gold and silver, this book gives you the extra expert knowledge you need navigate your gold and silver investment portfolio safely through a bear or bull market. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88944512 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=578263 PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalink
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