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Ouvrages de la bibliothèque en indexation 121.38 (1)
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Titre : Platform Revolution : How networked markets are transforming the economy Type de document : Livre Auteurs : Geoffrey G. PARKER ; Marshall VAN ALSTYNE ; Sangeet Paul CHOUDARY Editeur : W. W. NORTON & COMPANY Année de publication : 2016 Importance : 336 p. ISBN/ISSN/EAN : 978-0-393-24913-2 Prix : 31.32 EUR Langues : Anglais (eng) Mots-clés : Management
ECONOMIE DE MARCHE ; RESEAU COMMERCIAL ; WEBMARKETING ; INTERNETIndex. décimale : 121.38 RESEAU COMMERCIAL Résumé : Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy. Note de contenu : Index, glossaire Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=208944 Exemplaires(2)
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