| Titre : |
Managerial Economics and Strategy, Global Edition |
| Type de document : |
Livre |
| Auteurs : |
James A. BRANDER, Auteur ; Jeffrey M. PERLOFF, Auteur |
| Mention d'édition : |
2ème édition |
| Editeur : |
PEARSON ED. |
| Année de publication : |
2018 |
| Importance : |
685 p. |
| ISBN/ISSN/EAN : |
978-1-292-15914-0 |
| Prix : |
73 EUR |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
ECONOMIE DU TRAVAIL ; MANAGEMENT ; STRATEGIE
|
| Résumé : |
Managerial Economics and Strategy uses real-world issues and examples to illustrate how economic principles impact business decisions. Emphases on agency and contract theory, managerial behavioral economics, game theory, and pricing are especially valuable to future managers. In-text examples and boxed mini-cases use actual data to illustrate the use of basic economic models, while Q&As pose important managerial or economic problems and demonstrate a step-by-step approach to solving them. |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=585608 |
|  |
Ajouter le résultat dans votre panier Faire une suggestion Affiner la rechercheManagerial Economics and Strategy, Global Edition / 2018
Managerial Economics and Strategy, Global Edition / PEARSON ED. (2018)
