Tourism / Roy A. COOK / Pearson (2017)

Titre : Tourism : The Business of Hospitality and Travel Type de document : Livre Auteurs : Roy A. COOK ; Cathy H. C. HSU ; Lorraine TAYLOR Mention d'édition : 6th ed. Editeur : Pearson Année de publication : 2017 Importance : 448 p. ISBN/ISSN/EAN : 978-1-292-22167-0 Prix : 54 EUR Langues : Anglais (eng) Mots-clés : Management TOURISME ; TOURISME SECTEUR Index. décimale : 361.45 TOURISME Résumé : The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/e, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective—examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=344714

Exemplaires(1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
J6178	361.45 COO	Livre	Library Campus de Rouen	Salle de lecture	Disponible