Business Plan Elle'ay / Lehar ARORA / 2017

Titre : Business Plan Elle'ay Type de document : Mémoire Auteurs : Lehar ARORA, Auteur Année de publication : 2017 Importance : 54 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management CONFECTION ET PRET-A-PORTER SECTEUR ; FEMME ; INDE ; MARQUE Résumé : Elle'ay (phonetically pronounced as L.A.) by Lehar Arora, is a brand new upscale luxury designer brand for women's wear in India. Its soon to open its 1st flagship store by July 2018. It starts with the focus on developing and selling an exquisite and stylish Indian bridal outfit to the customers and after completing one year would expand into ready to wear range of clothing. [...] In the product range we intend not only to sell the outfit for the bride, but also involve the other main women in deciding their outfits as that’s how culturally weddings shopping experience in India is. The attire that would compliment the outfits of the bride. In addition to this, we are providing a wide array of accessories and handbags to choose from for all the other female members of the bridal party. Programme : MSc International Master in Luxury Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=345123