| Résumé : |
Entrepreneurs are, in essence, individuals who take action to convert their ideas into reality. Doing so involves completing many steps; Robert Baron describes these steps, and provides guidance for performing them successfully. To do so, it incorporates several features: the information presented is based on current evidence, rather than 'informal knowledge' or comments of specific entrepreneurs the focus is primarily on the essentials - the issues and topics most central to the field the book does not assume extensive knowledge of basic management disciplines, and so is accessible to readers with a wide range of backgrounds. |
Ajouter le résultat dans votre panier Faire une suggestion Affiner la rechercheEssentials of entrepreneurship / EDWARD ELGAR (2014)
