| Titre : |
Promotional marketing : how to create, implement and integrate campaigns that really work |
| Type de document : |
e-book |
| Auteurs : |
Roddy MULLIN |
| Mention d'édition : |
6th ed. |
| Editeur : |
Londres : KOGAN PAGE |
| Année de publication : |
2014 |
| Importance : |
265 p. |
| Présentation : |
illustrations |
| ISBN/ISSN/EAN : |
978-0-7494-7247-4 |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
GESTION DU MARKETING ; INTERNET ; MARKETING STRATEGIQUE ; PROMOTION DES VENTES
|
| Résumé : |
The edition of Promotional Marketing details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy. Promotional Marketing also features the latest best practice advice for working in digital channels including web-based and mobile-based promotions. Packed with practical examples to aid learning the 60+ case studies covered analyse promotions from brands such as Sainsbury's; Sellotape; Discovery Foods; Listerine; Haagen-Dazs; Natwest; BT; Shell; Diageo; Cadbury's and Kleenex.Topics covered include: the purpose of promotional marketing; what promotional marketing can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; and evaluating your promotion. |
| Nombre d'accès : |
2 |
| En ligne : |
http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=112953 |
Promotional marketing / Londres : KOGAN PAGE (2014)
