Social media intelligence / Wendy MOE / 2014

Titre : Social media intelligence Type de document : Livre Auteurs : Wendy MOE ; David A. SCHWEIDEL Année de publication : 2014 Importance : 200 p. Présentation : illustrations Format : 23 cm ISBN/ISSN/EAN : 978-1-107-03120-3 Prix : 43 EUR Note générale : Formerly CIP. Langues : Anglais (eng) Mots-clés : Management INTELLIGENCE ARTIFICIELLE ; RESEAU SOCIAL ; WEBMARKETING ; COMPORTEMENT DU CONSOMMATEUR ; MARKETING STRATEGIQUE Index. décimale : 121.47 WEBMARKETING Résumé : In the world of Facebook, Twitter and Yelp, water-cooler conversations with co-workers and backyard small talk with neighbors have moved from the physical world to the digital arena. In this new landscape, organizations ranging from Fortune 500 companies to government agencies to political campaigns continuously monitor online opinions in an effort to guide their actions. Are consumers satisfied with our product? How are our policies perceived? Do voters agree with our platform? Measuring online opinion is more complex than just reading a few posted reviews. Social media is replete with noise and chatter that can contaminate monitoring efforts. By knowing what shapes online opinions, organizations can better uncover the valuable insights hidden in the social media chatter and better inform strategy. This book can help anyone facing the challenge of making sense of social media data to move beyond the current practice of social media monitoring to more comprehensive use of social media intelligence. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=374104

Exemplaires(9)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
052584	302.23 MOE	Livre	Library Campus de Reims	Salle de lecture	Exclu du prêt
052585	302.23 MOE	Livre	Library Campus de Reims	Salle de lecture	Disponible
052586	302.23 MOE	Livre	Library Campus de Reims	Salle de lecture	Disponible
052587	302.23 MOE	Livre	Library Campus de Reims	Salle de lecture	Disponible
052588	302.23 MOE	Livre	Library Campus de Reims	Salle de lecture	Disponible
052589	302.23 MOE	Livre	Library Campus de Reims	Salle de lecture	Disponible
052590	302.23 MOE	Livre	Library Campus de Reims	Salle de lecture	Disponible
J6069	121.47 MOE	Livre	Library Campus de Rouen	Salle de lecture	Disponible
J6070	121.47 MOE	Livre	Library Campus de Rouen	Salle de lecture	Disponible