| Titre : |
No space, no choice, no jobs, no logo |
| Type de document : |
Livre |
| Auteurs : |
Naomi KLEIN, Auteur |
| Mention d'édition : |
10th anniversary ed. |
| Editeur : |
FOURTH ESTATE |
| Année de publication : |
2010 |
| Importance : |
xli, 502 p. |
| ISBN/ISSN/EAN : |
978-0-00-734077-4 |
| Prix : |
17 EUR |
| Note générale : |
Annexes. Index. |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
MARQUE ; IMAGE DE MARQUE ; GESTION DU MARKETING
|
| Résumé : |
'No Logo' was a book that defined a generation when it was first published in 1999. For it's 10th anniversay Naomi Klein has updated this iconic book. By the time you're twenty-one, you'll have seen or heard a million advertisements. But you won't be happier for it. This is a book about that much-maligned, much-misunderstood generation coming up behind the slackers, who are being intelligent and active about the world in which they find themselves. It is a world in which all that is 'alternative' is sold, where any innovation or subversion is immediately adopted by un-radical, faceless corporations. But, gradually, tentatively, a new generation is beginning to fight consumerism with its own best weapons; and it is the first skirmishes in this war that this abrasively intelligent book documents brilliantly. |
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