| Résumé : |
must-read for any marketer, be it a curious researcher, entry level manager or senior leader. Chapters in this book offer the right amount of theory and practical implications on how to infuse customer centricity into an organization by making systematic changes to organizational design, strategy, offerings, and capabilities.'
- Shrihari Sridhar, Texas A&M University, US
'This would be the first book to purchase if you want to get out of functional silos and build a truly customer-centric organization. This book illustrates that customer centricity is not confined with CRM or segmentation tactics, but rather it requires a major paradigm shift in every aspect of marketing strategy and business operations.'
- Steve Samaha, Wells Fargo Bank, US |
Ajouter le résultat dans votre panier Faire une suggestion Affiner la rechercheHandbook on Customer Centricity / 2019
Marketing strategy based on first principles and data analytics / 2017
