Marketing for Hospitality and Tourism [e-book]  . -  7th ed. . - Harlow : PEARSON EDUCATION LIMITED, 2016 . - 681 p.
ISBN : 978-1-292-15616-3
Langues : Anglais (eng)

Mots-clés :	Management MARKETING CULTUREL ; MARKETING DES SERVICES ; TOURISME SECTEUR
Résumé :	For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism.
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