| Titre : |
Making innovation last : Volume 1 : Sustainable strategies for long term growth |
| Type de document : |
e-book |
| Auteurs : |
Hubert GATIGNON ; David GOTTELAND ; Christophe HAON |
| Editeur : |
New York : PALGRAVE MACMILLAN |
| Année de publication : |
2015 |
| Importance : |
249 p. |
| Présentation : |
illustrations (black and white) |
| ISBN/ISSN/EAN : |
978-1-137-56098-8 |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
INNOVATION
|
| Résumé : |
Making Innovation Last considers the long term success of a firm. Authored by a trio of international scholars who present pioneering new work on what it takes to create long term growth, the book examines the internal conditions that are likely to encourage sustainable innovation as well as what a culture of innovation should look like. By recognising that innovation strategies are multidisciplinary in nature, the authors present a case for taking each perspective into account before providing a full analysis of each strategy. Taking you through the practical aspects of launching new innovations in the market and the importance of customer involvement and addresses new areas for further research and investigation, the book explores innovation through both a technical and market point of view. This definitive work not only reflects the major schools of thought but helps managers assess their firm's ability to generate sustained growth. |
| Nombre d'accès : |
2 |
| En ligne : |
http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=135056 |
Making innovation last / New York : PALGRAVE MACMILLAN (2015)
Making Innovation Last / New York : PALGRAVE MACMILLAN (2016)
