| Titre : |
Connected marketing : the viral, buzz and word of mouth revolution |
| Type de document : |
e-book |
| Auteurs : |
Justin KIRBY, Éditeur scientifique ; NETLIBRARY, INC. ; Paul MARSDEN, Éditeur scientifique |
| Editeur : |
Oxford : BUTTERWORTH-HEINEMANN |
| Année de publication : |
2006 |
| Importance : |
xxxv, 282 p. : |
| Présentation : |
ill. ; |
| Format : |
24 cm. |
| Note générale : |
Includes bibliographical references and index.
Electronic reproduction.. Boulder, Colo. :, 2007. |
| Langues : |
Anglais (eng) |
| Mots-clés candidats : |
MARKETING STRATEGIE MARKETING COMPORTEMENT DU CONSOMMATEUR |
| Note de contenu : |
Seed to spread : how seeding trials ignite epidemics of demand / Paul Marsden -- Live buzz marketing / Justin Foxton -- Creating brand advocates / Sven Rusticus -- Brewing buzz / Liam Mulhall -- Buzzworthy PR / Graham Goodkind -- Viral marketing / Justin Kirby -- Online opinion leaders : a predictive guide for viral marketing campaigns / Idil Cakim -- Buzz monitoring / Pete Snyder -- Changing the game / Steve Curran -- Blog marketing / Andrew Corcoran ... [et al.] -- Word of mouth : what we really know - and what we don't / Greg Nyilasy -- Black buzz and red ink : the financial impact of negative consumer comments on US airlines / Bradley Ferguson -- Myths and promises of buzz marketing / Stéphane Allard -- Buzz marketing : the next chapter / Schuyler Brown -- How to manage connected marketing / Martin Oetting -- Conclusion : the future of connected marketing / Justin Kirby. |
| Nombre d'accès : |
2 |
| En ligne : |
http://search.ebscohost.com.library.ez.neoma-bs.fr/login.aspx?direct=true&db=nle [...] |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=136213 |
Connected marketing / Oxford : BUTTERWORTH-HEINEMANN (2006)
