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Titre : |
Low-fat claims and consumer purchase intentions |
Type de document : |
Mémoire |
Auteurs : |
Giulia PIGNATTI MORANO, Auteur |
Année de publication : |
2018 |
Importance : |
33 p. |
Note générale : |
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Langues : |
Anglais (eng) |
Mots-clés : |
Management ALIMENTATION ; UNION EUROPEENNE ; SANTE
|
Résumé : |
Nowadays several data are showing how obesity is highly increasing along people due to a wrong alimentation, but this tendency is also followed by a growth of health consciousness, leading market-ers to rely more on expensive strategies such as the advertising and food labelling. There are different types of Food labelling, but this survey will be focused on Nutritional Fact Panel and Nutrition labels, which are tool to educate consumers about health diet and choices, but also seen as strategic means to increase sales. One of the main sought out attributes on food packages is the Low-fat one, thus this study is aimed at the analysis of consumers attitude towards such these claims, through the use of an online questionnaire answered by 61 food shoppers within European Union, in order to understand whether Low-fat claims increase their willingness to purchase these fat-reduced products rather than Regular ones. The results imply that consumers at first sight tend to consider more Low-fat claims with respect to the other labels, but other factors such as ingredients different from fat, price or taste are considered as more important factors than such these claims. Therefore, Low-fat claims must be considered as important and relevant factors along consumers, but not as determinant features for the increase of food’s purchase. Limitations of the research will be reported at the end of the analysis. |
Note de contenu : |
Bibliogr. p.31-33 |
Programme : |
PGE-Reims |
Spécialisation : |
Champagne and Wine Management |
Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=484770 |
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