Détail de l'auteur
Auteur Salomé LHOTE |
Documents disponibles écrits par cet auteur (1)
Ajouter le résultat dans votre panier Faire une suggestion Affiner la recherche
How use WeChat can improve the Customer Experience in Galeries Lafayette ? / Salomé LHOTE / 2018
Titre : How use WeChat can improve the Customer Experience in Galeries Lafayette ? Type de document : Mémoire Auteurs : Salomé LHOTE Année de publication : 2018 Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
GESTION DE LA RELATION CLIENT ; APPLICATION MOBILE
Entreprise
GALERIES LAFAYETTERésumé : The objectives of this Seminar Paper are to : (1) draw up a general picture of the mobile payment trend in France and confirm the plausibility of the development of WeChat in the country and into its stores as Galeries Lafayette; (2) evaluate the benefits and the disadvantages of the utilization of WeChat for customers and Galeries Lafayette, including the Parisian physical store and the brand; (3) give recommendations for French department stores and marketers to improve the Customer Experience thanks to WeChat beyond the physical store. With the explosion in the number of WeChat users through the world during the last several years, and the explosion in the number of Asian tourists in France, the potential of this mobile application is significant. This seminar paper suggests recommendations to improve WeChat strategy of Galeries Lafayette beyond its physical store, thanks to a combination of different functionalities of WeChat, in order to reach more and more people and build a strong community around the world. Programme : PGE-Rouen Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=485041
LIBRARY - Campus Rouen
NEOMA Business School
pmb
-
59 Rue Taittinger, 51100 Reims
-
00 33 (0)3 26 77 46 15
Library Campus Reims
-
1 Rue du Maréchal Juin, BP 215
76825 Mont Saint Aignan cedex -
00 33 (0)2 32 82 58 26