Calories information and consumer choice / Mathilde BAAS / 2018

Titre : Calories information and consumer choice : Liking, understanding and use of simplified nutritional labels on packaged food and their impact on consumers’ choices Type de document : Mémoire Auteurs : Mathilde BAAS, Auteur Année de publication : 2018 Importance : 17 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management COMPORTEMENT DU CONSOMMATEUR ; INFORMATION DU CONSOMMATEUR ; LABEL DE QUALITE Résumé : Based on a search of databases academic publications and an online survey directed to a range of 94 consumers, the aim of this study was to review research about consumers’ perception, liking and use of nutritional labelling in grocery stores. The questions of the survey were asked in a way to identify individuals habits of consumption in order to offer the most consistent and accurate labels according to their preferences and use. The data were processed using the SPSS system to identify key findings and common thing among all the answers. The paper shows a wide interest of individuals for nutritional labels, especially from women who tend to use more the information provided, though this interest varies depending on situation and products. It stands out that consumers like the idea of simplified images or colour-coding systems present in the front of package that can help them understand quickly the relevant information they can use for determining the healthiest alternative among a wide range of various products. However, this study does not provide enough information about how consumers use labels in real-world shopping situations and if the information provided will be used in the long-term and will impact durably consumers’ habits. Note de contenu : Bibliogr. p.16-17 Programme : PGE-Reims Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=485047