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Titre : |
Is nutritional labeling a reliable source of information for consumer healthy choice? |
Type de document : |
Mémoire |
Auteurs : |
Léonie CHOLIN, Auteur |
Année de publication : |
2018 |
Importance : |
21 p. |
Note générale : |
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Langues : |
Anglais (eng) |
Mots-clés : |
Management INFORMATION DU CONSOMMATEUR ; SANTE ; LABEL DE QUALITE
|
Résumé : |
This paper examines the ability of nutrition labels on packaging to reach the consumer effectively with information that helps taking healthy decisions.
To answer this question, we tested consumer behavior related to packaging information and its influence on purchase intention. Our hypothesis was that nutritional labelling as it is, is not a reliable source of information for consumer healthy choice.
From the data obtained, we concluded that the nutrition information presented as it is today, is not a major factor of influence on consumer’s choice, because consumers do not understand or read the information. But with a clear system showing the nutritional value of products like Yuka, based on the nutriscore, consumers are more aware of what they purchase, and what they should avoid buying.
Companies are lobbying to avoid a transparent system that could discredit some of their products in the eyes of consumers. This effort of clarity must then come from independent companies such as Yuka. However, origin, ingredients and price are also important criteria in consumers’ decisions and should be taken into consideration in the rating. Yuka is an example that could be followed in the next years by other companies and has already started a change. |
Note de contenu : |
Bibliogr. p.20-21 |
Programme : |
PGE-Reims |
Spécialisation : |
Marketing |
Permalink : |
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