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Auteur Marie CURIEN |
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How to improve the impact of calorie information to efficiently change food choices? / Marie CURIEN / 2018
Titre : How to improve the impact of calorie information to efficiently change food choices? Type de document : Mémoire Auteurs : Marie CURIEN, Auteur Année de publication : 2018 Importance : 23 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
SANTE ; LABEL DE QUALITE ; COMPORTEMENT DU CONSOMMATEURRésumé : Obesity and overweight are an increasing issue worldwide, mainly due to the imbalance between calorie intake and exercise. Authorities are thereby looking for ways to improve calorie labeling to better raise awareness among consumers about calorie intake on food products. This research investigates an alternative calorie design blinding both exercise-equivalent and "traffic-light" colours that is meant to be salient and easy to understand and retrieve for consumers.
This alternative calorie design was tested by conducting a causal exploration with a survey, comparing it to the current public policy calorie design. The main goal was to determine if people would more pay attention to a salient and easy to understand calorie design, and whether that would bring them to take calorie intake information into account when making food choices.
The results demonstrate that the alternative calorie design is more effective than the current public policy. Firstly, respondents paid more attention to the alternative calorie information. Then, their purchase intentions were higher for healthier products than with the public policy calorie design. People in the testing group retrieved better the calorie content of each product, and thus ranked some of the products better than the others.Note de contenu : Bibliogr. p.23 Programme : PGE-Reims Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=485061
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