Titre : |
The Impact of Information Cost and Information Overload on Food Choices |
Type de document : |
Mémoire |
Auteurs : |
Carla DECRESCHENS, Auteur |
Année de publication : |
2018 |
Importance : |
21 p. |
Note générale : |
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Langues : |
Anglais (eng) |
Mots-clés : |
Management LABEL DE QUALITE ; CONSOMMATEUR ; SANTE
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Résumé : |
This research seeks to uncover whether the information cost and information overload related to food items lead consumers to unhealthy choices. The objective is to assess the efficiency of the current nutritional labels and to recommend new ways of displaying calorie information.
The results show that regardless of their food purchasing habits or their level of nutritional knowledge, each group of consumers tends to suffer from information cost and information overload to the point where they choose to ignore the nutritional labels displayed on the items they buy. The research points out the fact that a reduced amount of nutritional information, displayed in a ludic way, is more efficient than complex detailed labels when it comes to encourage healthy food choices.
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Note de contenu : |
Bibliogr. p.21 |
Programme : |
PGE-Reims |
Spécialisation : |
Marketing |
Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=485062 |