Calorie information and consumer choice: the case of organic food / Alice FROMENT / 2018

Titre : Calorie information and consumer choice: the case of organic food : The impact of calorie information on quality perception, willingness to pay and purchase intention for organic food products Type de document : Mémoire Auteurs : Alice FROMENT, Auteur Année de publication : 2018 Importance : 28 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management AGRICULTURE BIOLOGIQUE ; LABEL DE QUALITE ; INFORMATION DU CONSOMMATEUR Résumé : This paper will explore the impact that calorie information has on the quality perception, willingness to pay and purchase intention of organic food products. First, this paper will analyse the process of consumer evaluation and decision making process when buying food products: the cues consumers use to make their choice easy, and the external factors that could influence product evaluation and decision making. Afterwards it will explain and analyse how consumers react to calorie information on food packaging. This section will discuss the impact of marketing on calorie evaluation as well as consumers’ motivations to buy low-calorie food. Following, the paper will look in-depth on the dual motivations that generally drive people when they purchase organic food: an improvement of health as well as a commitment to sustainability and the environment. It will also examine the perceived benefits people hold towards organic produce and their willingness to pay in accordance with this perception. Finally, a study was conducted on a total sample of 111 respondents. They were asked several general questions about their purchasing behaviour when it comes to low-calorie and/or organic food. The results have shown that the quality perception, willingness to pay and purchase intention were generally higher, but not significantly, for the product with both organic and low-fat labels. Note de contenu : Bibliogr. 26-28 Programme : PGE-Reims Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=485069