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Titre : |
Use and impact of calorie information on consumers : the specific case of convenience food |
Type de document : |
Mémoire |
Auteurs : |
Fanny GOICHOT, Auteur |
Année de publication : |
2018 |
Importance : |
25 p. |
Note générale : |
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Langues : |
Anglais (eng) |
Mots-clés : |
Management LABEL DE QUALITE ; INFORMATION DU CONSOMMATEUR ; ALIMENTATION
|
Résumé : |
The goal of this paper is to determine whether consumers of convenience food products make a trade-off between convenience and potentially higher calorie intake, and if so, how they balance it.
From the literature review, we identified several possible moderators that can influence the willingness to buy convenience food: gender, familiarity, price, health goal and type of labelling.
After conducting a quantitative analysis, we draw several conclusions from the outcomes of our survey: first, concerning moderators such as gender, familiarity or health goal, there is no noticeable difference between convenience food products and other products. In short, the specificity of convenience food products does not lead to important changes in the buying behaviour of consumers.
The two interesting findings to remember is first that from our experiment, price seems to be the most important criteria (with or without a health goal activated), more important than convenience and calorie information.
Secondly, the “burning time” label seemed to have a negative impact on the willingness to buy compared to classic calorie information labels: this finding could have important consequences for both marketers and policy makers. |
Note de contenu : |
Bibliogr. p.24-25 |
Programme : |
PGE-Reims |
Spécialisation : |
Marketing |
Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=485070 |
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