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Auteur Coralie HONSIA |
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Influence of the Nutri-Score label on consumer purchase intention and attitudes / Coralie HONSIA / 2018
Titre : Influence of the Nutri-Score label on consumer purchase intention and attitudes Type de document : Mémoire Auteurs : Coralie HONSIA, Auteur Année de publication : 2018 Importance : 23 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
LABEL DE QUALITE ; INFORMATION DU CONSOMMATEUR ; ALIMENTATIONRésumé : Today in the world, 1.4 billion people of 20 years old and over are concerned about obesity according to the World Health Organization (WHO). In 2030, the organization estimates that the number of people concerned by this health issue will reach 3.3 billion people. In other words, we can say that obesity represents the 5th death risk factor in the world and 2.8 million people die each year . But what about the figures in France ? In France, obesity becomes more and more a social and health problem. In fact, 6.5 million of french people are considered as obese persons. Between 1997 and 2009, the number of overweight people increased by 70,5%. Thus, obesity is not only a health issue but also a social and economic one : governments and health organizations try to control and above all reduce this issue by implementing rules, laws, regulations and public campaigns in order to provide to the consumers more information and insights about what they eat. For example, the Health Nutrition National Program launched in 2001 with the French Ministry the « Five fruits and vegetables program » in order to promote a better and balanced food consumption for people. Besides, consumers have a real demand and need to understand what is in their plate and how they can have a maximum of control over their nutrition. Note de contenu : Bibliogr. p.23 Programme : PGE-Reims Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=485072
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