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Auteur Maëlle WINIARCZYK |
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Health claims and nutritional labelling / Maëlle WINIARCZYK / 2018
Titre : Health claims and nutritional labelling : To what extend activity equivalent calorie labelling could influence consumers' purchase intention Type de document : Mémoire Auteurs : Maëlle WINIARCZYK, Auteur Année de publication : 2018 Importance : 19 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
INFORMATION DU CONSOMMATEUR ; LABEL DE QUALITE ; ALIMENTATIONRésumé : This study consists in finding thanks to a research if the activity equivalent calorie labelling can have an impact on the buying decision of the consumer and/or on his consumption behavior. The idea is to replace the current complex nutritional labelling and the front-‐of-‐pack calorie label by a label that tells how many minutes of exercise you need to burn off calories. To conduct this study, I’ve firstly made some researches about different articles which tackle the issue of calorie consumption, nutritional labelling, or even the relationship between calorie consumption and physical activity. Then, I realized an online survey who helped me to understand better the consumers especially toward calories, nutritional labelling, physical activity and introduce them the idea of the activity equivalent calorie labelling. After analyzing this survey, I observed that people think that current nutritional labels are not effective and enough visible, but were pretty sensible to the consumption of calories and have the feel of guiltiness toward calories. They found easily understandable the activity equivalent calorie labelling but were not completely convince that it can replace the current front-‐of-‐pack calorie label. This study gives them the opportunity to have a first approach with the activity equivalent calorie labelling. They need anyway to be more informed and used to this new kind of labelling, maybe thanks to the use of a national communication campaign or through a nutritional association. Note de contenu : Bibliogr. p.18 Programme : PGE-Reims Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=485099
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