Titre : |
How can content creators make a living on YouTube despite the “Ad-apocalypse” and how does it affect the platform? |
Type de document : |
Mémoire |
Auteurs : |
Arnaud LOBUT |
Année de publication : |
2018 |
Importance : |
20 p. |
Note générale : |
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Langues : |
Anglais (eng) |
Mots-clés : |
Entreprise YOUTUBE Management MODELE D'ENTREPRISE ; ANNONCE ; INFLUENCEUR ; SPONSORING ; MERCHANDISING
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Résumé : |
Today, YouTube is the world second largest social media behind Facebook, but despite its position, it is suffering a power struggle between its actor and this is challenging its business model and making its user distrust and complain about the platform. It is a crisis on ad revenues and freedom of expression, questioning the way of life of the youtubers and it is important to understand what caused and what are its consequences. We will also discuss if YouTube’s reactions were effectives and what are the future measures taken by the platform to keep on striving. To do so we will analyze testimonies form Youtubers directly as well as press articles and Youtube’s communications to have a global understanding of the issue. We will find how Youtubers keep on developing their channels but grow to be less dependent of YouTube financially. The work of youtuber is now increasingly difficult and the its business model is shifting.
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Programme : |
PGE-Rouen |
Spécialisation : |
Marketing |
Permalink : |
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