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Titre : |
The role of the strategy marketing of a host country during the Olympic Games |
Type de document : |
Mémoire |
Auteurs : |
Cindy TENG |
Année de publication : |
2018 |
Importance : |
27 p. |
Note générale : |
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Langues : |
Anglais (eng) |
Mots-clés : |
Management MARKETING STRATEGIQUE ; SPORT
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Résumé : |
Given that the cost of the organization of the Olympic Games are well known for being very expensive, medias and the host countries’ population always show skepticism when it comes to host this event. The purpose of this research paper is to demonstrate that if the organization is being well held, it can bring profits. Marketing is one of the main elements that can turn the organization of the Olympic Games in favor of the host country economically and politically. The strategy marketing must be efficiently planned by the host country to attract the financial inflows. Indeed, it mostly counts in the marketing communication to promote a good image on the international scale. Showing a good image means showing the development, the wealth, the modernism and the safety of the country. The final purpose is to attract inflows in the long term by increasing the tourism sector, direct investments and workforces. This analysis is based on literature reviews of various research papers, newspapers articles, case studies, books and surveys about the organization of the Olympic Games and the marketing.
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Note de contenu : |
Bibliogr. p. 26-27 |
Programme : |
PGE-Rouen |
Spécialisation : |
Marketing |
Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=485336 |
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