Agriculture and Social Medias / Carla PIRES / 2018

Titre : Agriculture and Social Medias : How can farmers optimize their presence on social networks through alternative food distribution methods and thanks to the emergence of digital in the agricultural sector? Type de document : Mémoire Auteurs : Carla PIRES Année de publication : 2018 Importance : 28 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management AGRICULTURE ; DISTRIBUTION ; INTERNET ; PRODUIT ALIMENTAIRE DIVERS SECTEUR ; WEBMARKETING Résumé : The arrival of digital technology in the agricultural sector has changed not only the way products are produced but also the way products are marketed. Producers have a new tool to make themselves known, differentiate themselves from the competition and communicate with their customers. Today, consumers are demanding better quality products, they want to consume local and know the origin of products. In addition, social networks are now used by all consumers to gather product information, buy online and communicate with brands and companies. In this context, being present on the networks can only ensure farmers an increase in the visibility of their activity and therefore their sales insofar as they use them in the right way. If it doesn't seem complicated for some due to lack of time or knowledge of the tool, it is now possible via local food circuits to delegate the marketing part and have expertise in terms of digital marketing while reaching a wider audience. Note de contenu : Annexes (6 p.) Programme : PGE-Rouen Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=485350