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Auteur Céleste MANCEAU |
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The acceptance of social media by the 40 plus generation in comparation with young people, taking the example of Facebook / Céleste MANCEAU / 2018
Titre : The acceptance of social media by the 40 plus generation in comparation with young people, taking the example of Facebook Type de document : Mémoire Auteurs : Céleste MANCEAU Année de publication : 2018 Importance : 23 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Entreprise
Management
SENIORRésumé : Social media is at the centre of our lives. For example, today, half of the French population (33 millions people) has a Facebook profile. But if some generations were born in the digital area, the Digital Natives, some others had to learn how to use these new devices. Sometimes they can find it hard to keep up with the fast flow of innovations, they are called the Digital Immigrants. This segment represents a growing part of social media users and a major challenge for the digital market providers. They face specific barriers and predicators for using social media. The aim of this paper is to study the impact of two predicators for using social media, extraversion and level of education, on the old generation, in comparison with young people. Programme : PGE-Rouen Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=485578
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