Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success / Sean ELLIS / New-York : BUSINESS CROWN (2017)

Titre : Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success Type de document : Livre Auteurs : Sean ELLIS, Auteur ; Morgan BROWN, Auteur Editeur : New-York : BUSINESS CROWN Année de publication : 2017 Importance : 308 p. ISBN/ISSN/EAN : 978-1-5247-6000-7 Langues : Anglais (eng) Mots-clés : Management CROISSANCE DE L'ENTREPRISE ; GESTION DE LA RELATION CLIENT ; START-UP Résumé : Growth hacking is a highly accessible and practical method for growth that focuses on the customer--how to attain, retain, engage, and monetize them. Here is the definitive playbook by the pioneers/creators of growth hacking, one of the hottest business methodologies in Silicon Valley and beyond, which drove the rapid market-share growth of start-ups like Uber, Facebook, and more. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=486411

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