Valuation of the brand in football clubs. A case study: Real Madrid Club de Futbol / Vincent DODU / 2019

Titre : Valuation of the brand in football clubs. A case study: Real Madrid Club de Futbol Type de document : Mémoire Auteurs : Vincent DODU, Auteur Année de publication : 2019 Importance : 30 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management IMAGE DE MARQUE ; MARQUE DE DISTRIBUTEUR ; SPORT ; VALEUR ACTUALISEE Résumé : This Seminar paper introduces the models for estimating the brand value of football clubs. We computed data and we reviewed thesis, about brand valuation. The several models are available as demand of the tutor and snapping of them are available in indices. The brand valuation has become one of the most issue in company valuation. The theories were even more developed after the introduction of IFRS 3 (grouping of companies) and IFRS 13 (fair value of assets). Those two regulatory changes need companies to get involved into fair value adjustments in the allocation of Goodwill. The main hypothesis is that importance of the brand in operating the business of football clubs. A football fan is the most irrational investor and customer and the brand is the main assets of these clubs. We will explain the impacts and how to value a brand and we will compute the brand of the most famous club in the world, Real Madrid CF. The aim is to prove that even if the brand is only a non-significant amount on the book value (patents, trademarks, IP, website domain…) the fair value of the brand identity represents the biggest part of the football clubs. Note de contenu : PGE: Bibliogra. P.30 Programme : PGE-Rouen Spécialisation : Finance d’Entreprise - Corporate Finance Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=495842