Resistance to digital innovations in an entrepreneurial context: The usage of self-checkout in supermarkets / Maureen LIQUETTE / 2019

Titre : Resistance to digital innovations in an entrepreneurial context: The usage of self-checkout in supermarkets Type de document : Mémoire Auteurs : Maureen LIQUETTE, Auteur Année de publication : 2019 Importance : 28 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management COMMERCE DE DETAIL ALIMENTAIRE SECTEUR ; CONSOMMATEUR ; CONSOMMATION ; INNOVATION TECHNOLOGIQUE ; SATISFACTION Résumé : We live in a connected world but it is hard for some sectors to digitalize themselves, such as the mass market consumers. In fact, one of the first things which a little change our way of consummation is the self-checkout. This self-service technology exists in France since 2004 but it does not adopt yet by all customers. We try to understand what is the usage of this technology through a quantitative survey is (52 answers) and a qualitative study (10 all-ages-interviewed-persons). People seem to be satisfied to use this machine and esteem that it is a gain of time. This paper highlights two main bemols which are the lack of interaction with employees and that the self-checkout is not possible if we have a lot of articles or if we have complex discount vouchers. The problem is that late adopters will have to adapt themselves to this technology because this sector trends to be more and more automatized. The transformation has begun with, for example, supermarkets open 24/7 with only self-checkout, without cashier, or again supermarkets without checkout at all, we pay through our mobile phone. Note de contenu : PGE: Bibliogr.P.25-27 Programme : PGE-Rouen Spécialisation : Entrepreneurship Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=496409