MEETING THE CUSTOMER EXPECTATIONS IN SUPPLY CHAINS / Xian LIU / 2019

Titre : MEETING THE CUSTOMER EXPECTATIONS IN SUPPLY CHAINS : MAIN CHALLENGES IN MEETING CUSTOMER EXPECTATIONS FOR FOREIGN LSP IN CHINA AND THE NATIVE LSP Type de document : Mémoire Auteurs : Xian LIU, Auteur Année de publication : 2019 Importance : 14 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management CHAINE LOGISTIQUE ; CHINE ; CONCURRENCE ; CONSOMMATEUR Résumé : With the development of Chinese economy and market, the competition in supply chain becomes more and more intense, especially between Chinese native logistic service providers (LSP) and the foreign counterparts in China. This article attempts to identify the main challenges of both Chinese native LSP and foreign LSP in meeting customer expectation in Chinese market; to reveal the advantages and disadvantages they have and offer suggestions for them in an increasingly competitive environment. We conduct surveys from the employees in a Chinese native LSP company and a foreign LSP company in China, then we achieve comparative analyses by a qualitative method to ascertain the differences between them. The result reveals that, instead of having depended heavily on transportation and warehousing businesses, the Chinese LSP is focusing more and more on dealing with the challenge of colleting effective information about customers’ needs, while the foreign LSP meet the limits form government policy. What’s more, both the two kinds companies are focusing on the customer relationship maintenance and innovation and high-tech application in performance, rather than the traditional price strategy, service kinds and infrastructure development. Note de contenu : PGE: Bibliogr.P.13-14 Programme : PGE-Rouen Spécialisation : Supply chain Management and purchasing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=497002