THE IMPACT OF ONLINE REVIEWS AND RATING TO ONLINE HOTEL BOOKING INTENSIONS / Ngoc Thuy NGUYEN / 2019

Titre : THE IMPACT OF ONLINE REVIEWS AND RATING TO ONLINE HOTEL BOOKING INTENSIONS Type de document : Mémoire Auteurs : Ngoc Thuy NGUYEN, Auteur Année de publication : 2019 Importance : 29 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management EVALUATION D'UNE ENTREPRISE ; HOTELLERIE SECTEUR ; SITE INTERNET ; INTERNET Résumé : Purpose: This seminar paper aims to study the influence of reviews and rating on the Internet upon customers or travelers’ online hotel booking intensions. Design/methodology/approach: A research model was developed to examine factors impacting online hotel booking intensions. The model was tested empirically using a sample of 165 Vietnamese and French people who had experience with online hotel booking. Data was collected through an online survey on Qualtrics. Quantitative method was applied for the study. SPSS tool and regression analysis were used to examine impacts of these factors.Findings: There are seven factors were identified, namely, the useful of online review, reviewer expertise, timeliness, volume, positive review, negative review and online rating. After the regression analysis, there are only 4 factors supported for the hypothesis, which including the useful of online review, volume, negative review and online rating.Research limitations/ implications: The sample of the survey was small and collected responses from Vietnamese and French only. It might not be representative for all factors which impact to online hotel booking intension of all travelers. Further researches with bigger samples from different countries will help to re-evaluate the findings and might reveal different influenced factors. Practical implications: To increase brand awareness and bring more customers to your hotels, managers need to be aware of online reviews and rating. Based on those, they can improve the hotel’s services if any, or make them move even beyond. Note de contenu : PGE: Bibliogr.P.21-29 Programme : PGE-Rouen Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=497681