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Auteur Wenxia HE |
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The impact of internet on film distribution in China / Wenxia HE / 2019
Titre : The impact of internet on film distribution in China Type de document : Mémoire Auteurs : Wenxia HE, Auteur Année de publication : 2019 Importance : 52 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
INTERNET ; CINEMA SECTEUR ; CHINE ; CONCURRENCERésumé : This thesis aims to explore the impact of internet on film distribution in China. I did interviews with distributors who work in traditional distribution companies and in online film distribution companies to compare the distribution model before and after the internet made its debut in the distribution industry. The internet indeed helps to improve the efficiency of daily distribution, propaganda and save many physical inventories. But traditional distribution ways are still not obsolete. People use both at the same time. Meanwhile, as the internet develops, online films are booming everywhere to challenge the current status of theaters. Questions are also included in the situation of online films. In this thesis I will have done a deep exploration on the current situation of film distribution and future trend after the introduction internet. Note de contenu : MSC IN MARKETING FRENCH EXCELLENCE: Bibliogr: P.49-52 Programme : MSc Marketing French Excellence Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=503043
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