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Auteur Naga Neeraj KORADA |
Documents disponibles écrits par cet auteur (1)
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THE RISE OF STREETWEAR AESTHETICS IN MAINSTREAM FASHION AND IT’S EFFECTS ON THE CONSUMER BEHAVIOR TOWARDS THE FASHION INDUSTRY / Naga Neeraj KORADA / 2019
Titre : THE RISE OF STREETWEAR AESTHETICS IN MAINSTREAM FASHION AND IT’S EFFECTS ON THE CONSUMER BEHAVIOR TOWARDS THE FASHION INDUSTRY Type de document : Mémoire Auteurs : Naga Neeraj KORADA, Auteur Année de publication : 2019 Importance : 44 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CONSOMMATEUR ; COMPORTEMENT DU CONSOMMATEUR ; MODE ; INDUSTRIE DU LUXE SECTEUR ; INDUSTRIE CULTURELLE SECTEUR ; TEXTILE SECTEURRésumé : Streetwear, it’s a term coined in the 80’s, and a culture largely shunned by big fashion labels, fast fashion brands and society itself, well until 2010. People who used to be a part of the streetwear community were often the “burnout” kids who skate, smoke marijuana, listen to experimental rock and hip hop and were usually called losers by the general population. Huge Fashion brands wanted nothing to do with this culture or the people, so much so that when Supreme(who were at the forefront of this culture in NYC) made skate decks resembling the Louis Vuitton monogram in the early 2000’s, LVMH hit Supreme with a cease and desist. Now fast forward to 2017, Louis Vuitton basically begged Supreme for a collaboration and made it happen. That is just the start as now some of the biggest names in fashion now like Virgil Abloh, Heron Preston, Jerry Lorenzo, Pharrell Williams, Kanye West have all come from nothing, and are outsiders who have helped make streetwear become this behemoth. Now, streetwear is no longer represented by the kids in skateparks, it’s represented by rich kids in Calabasas, SOHO and Beverly Hills. Note de contenu : MSC IN MARKETING FRENCH EXCELLENCE: Bibliogr: P. 43-44 Programme : MSc Marketing French Excellence Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=503733
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