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Auteur Samanta DUPLESSY |
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The Status of Synthetic Diamonds in the Luxury Sector / Samanta DUPLESSY / 2019
Titre : The Status of Synthetic Diamonds in the Luxury Sector Type de document : Mémoire Auteurs : Samanta DUPLESSY, Auteur Année de publication : 2019 Importance : 20 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
PRODUIT DE LUXE ; IMAGE DE MARQUE ; HAUTE TECHNOLOGIERésumé : What is the viability and potential future of synthetic diamonds: Can its status be the same as a natural diamond? Can it be perceived as real luxury by consumers?
Is it more or less sustainable? How is its impact perceived by the general opinion?
To answer this, we must always bear in mind that the concept itself of luxury can be perceived differently from one person to another. Luxury is an idea, a concept, an experience, it’s a set of values like quality, craftmanship, tradition, aesthetics, know-how, scarcity, distinction, emotion, desire… those values can be perceived differently from a person x to a person y. Let’s then keep in mind that this study will be based on studies made over a certain amount of people, of different age, class, sex, education.Programme : MSc International Master in Luxury Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=507307
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