Titre : |
Heritage as an enabler of strategic reconfigurations: Evidence from luxury fashion companies |
Type de document : |
Mémoire |
Auteurs : |
Dinara VOLCHKOVA, Auteur |
Année de publication : |
2019 |
Importance : |
57 p. |
Note générale : |
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Langues : |
Anglais (eng) |
Mots-clés : |
Management INDUSTRIE DU LUXE SECTEUR ; MARQUE ; STRATEGIE
|
Résumé : |
Luxury fashion industry is deeply connected with heritage concept. The majority of luxury fashion companies are rich on their heritage. Usually researches on heritage within luxury fashion are focused on work of creative directors and their ability to implement heritage in brands stylistic decisions. The purpose of this paper is to show the other perspective of heritage within fashion as a strategy-based tool with more complex features that are not only depend on the way creative directors can transform heritage in piece of garment. |
Note de contenu : |
Bibliogr. P.54-57 |
Programme : |
MSc International Master in Luxury Management |
Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=507309 |