A comparative outlook on Augmented Reality (AR) and Virtual Reality (VR) in enhancing the Customer shopping experience to induce Purchase intentions and generate better Customer Satisfaction in the Online retail industry / Amritha RAJU / 2019

Titre : A comparative outlook on Augmented Reality (AR) and Virtual Reality (VR) in enhancing the Customer shopping experience to induce Purchase intentions and generate better Customer Satisfaction in the Online retail industry Type de document : Mémoire Auteurs : Amritha RAJU, Auteur Année de publication : 2019 Importance : 50 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management HAUTE TECHNOLOGIE ; MARKETING EXPERIENTIEL ; SERVICE CLIENT Résumé : Retailers are relying on technology to meet the ever-increasing demands of modern customers. Shopping today is an experience of pleasure for customers and a process of value creation for businesses. With the advent of reality technologies, retailers are offering Augmented and Virtual reality-enhanced experiences to customers with an aim to enhance the shopping experience and thereby, obtain a larger and loyal customer base. This study examined if these anticipated objectives of retailers in offering such technology-enhanced experiences over digital platforms are met, by studying the customer reactions to these experiences. Note de contenu : Bibliogr. p.45-50 Programme : MSc Global Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=507839